As some of you may know, Chilli has had a mini run on office babies with Baby Nelson and Baby Eastman both joining us this joyous year. Consequently, in the Chilli office we have some idea of parent’s difficulty in choosing a name for that darling bundle of delight that will be the perfect fit for Junior’s lifetime.
If you think choosing a name for a baby is tough, think about choosing a name for a business! With all the rebranding work we do, we frequently have to help our expectant business owners come up with the name that fits the bill. It must:
- Last longer than a lifetime
- Resonate perfectly with the current and future target markets
- Be something that said market can pronounce and remember
- Have the potential to go global (think big folks!)
- Please all those stakeholders
- Differentiate you from your rivals
- And (far more tricky than all of the above) …it must have not already been snapped up by some smart fellow happy to sell you the business name registration and domain for a squillion dollars.
Suffice to say is a process. But it is a process that gets the brains working, the creative juices flowing and the wordsmiths among us salivating.
Perhaps you are looking at a new venture and you need a business or product name? Get your thinking caps on and then get your internet searches following quickly behind. Perhaps you need to change your business name. Perhaps you are planning your exit strategy and know that having your name in the business name is not the most saleable option. Perhaps you need to sharpen your pencil against some aggressive new competitors and substantially reinvent yourselves.
Whatever the reason for the new name don’t forget to bear in mind those above bullet points from a marketing perspective.
But to conclude…. don’t despair…. Even the strangest or least inspiring names can still make it big. A name is just one part of the big picture. Take a look at ‘MacDonald’s’ on paper… makes a great name for a Scottish clan but does it set the world alight as a global fast food joint? You wouldn’t have thought so. The name is just one component of a brand that has become something so much bigger. Nobody knew what ‘Google’ meant. Half the world says ‘Nike-y’ wrong. Strange names haven’t held back any of these guys.
Carlee is the Strategic Marketing Planner for Chilli. If you’d like to see how Carlee and the Chilli team can help you grow your business call 5437 7788
