About the Founder

Darren Blake

Chilli Group
Company Director

Darren Blake is a strategic marketing specialist and branding guru with more than twenty years experience in delivering creative solutions for business across 250 + diverse brands from household names to urban legends. 

He is the Founder and Director of Chilli Group, a dynamic advertising agency providing creative, marketing, web, advertising and online services, based on the Sunshine Coast and with a client reach that extends interstate and nationally. 

Widely experienced in devising and implementing strategic marketing campaigns for a range of sectors, Darren has extensive knowledge and proven results for organisations including CQ University, Secrets, Sunshine Coast Mazda, Hertz, Comlink and Sunshine Coast Council.

In his 23 years sitting across the boardroom table from business owners, directors and marketing managers, he has taken great pride in being the catalyst for businesses to achieve their growth goals. 

‘Sound tactics’ and ‘Nothing works in isolation’ are popular missives Darren fires off in his communications. 

He founded the well renowned industry publication, Business Matters Magazine and for many years wrote and contributed articles for the magazine on marketing for results. Business Matters continues to matter to business on the Sunshine Coast.  

Another venture that enjoyed Darren’s ‘Midas touch’ is Tantrum Wake, an online import business he created and developed before selling in 2010. The business trades successfully to this day.  
Darren has lectured and tutored in a range of marketing subjects at Sunshine Coast University and facilitated sales and marketing workshops for large corporations through to small to medium sized enterprises. 

Over his years in business he has provided pro bono services in support of a number of local charitable organizations including Wishlist and the Cancer Council of Queensland. 

His expertise and business acumen in the field of marketing has been recognised by industry peers, having been the recipient of awards including the Znet National Editors Choice Award for Australia’s Best Promotional Material. Darren is also a regular name on the Q400 Award list that annually recognises Queensland’s most successful entrepreneurs.