A brand is one of those words that is widely used, yet the definition can often be misconstrued. The most common definition of a brand, however, is that branding encompasses the logo design. But there is much more to it than just a pretty image and/or typography. At its core, a brand is intangible – you can’t feel it, touch it, or see it. And that is why we tend to misuse the word. Ultimately, a brand is your client’s gut feeling about your product, service, or organisation.
Brand recognition plays a major role in our modern day lives. It’s about creating a brand that encompasses your business, weaving it throughout your entire business and creating awareness with brand marketing.
At Chilli, branding is one of our biggest passions. We don’t put a logo on a blank piece of paper and send you off. We breathe life into your entire brand and we market it so that you achieve the longevity and results you crave. From our design studio to our strategic marketing team, we cover all the bases and send you home happy.
Chilli currently creates 50+ new brands per annum, so over the last three years, we have developed in excess of 150 totally new brands to market. Of these only 1 brand no longer exists, vastly different results to the statistics showing 50% of all new businesses fail in the first 12 months. As much as we would like to claim our client’s success is due to their Chilli created brand, our clients understand their brand is so important, it is their promise to their clients, it’s the lifeblood of their business.
Launching a business or developing a new brand? Book an appointment with our branding team today.
Do you have some great equity in your current brand but feel it’s time for a refresh? At Chilli, we have been working with businesses of all sizes in refreshing their existing brands since 1993. This may include refreshing the current logo/identity, but always includes how your logo is used in execution: stationery, printed collateral, online communications, right through to your email signature. We build you a brand style guide which is in essence a visual guideline on how to use and manage your new refreshed brand in all future activity.
Is it time to bring new life to your brand? Get in touch today.
Rebranding your business can be a massive opportunity on so many fronts. It’s a great opportunity to go to market with a new product offering, new service levels or to reestablish your business completely. Working with many businesses on rebranding projects we have the experience, the resources and the skill set to confidently offer a second to none experience and outcome for you.
Time to ditch your current brand? Contact us today to discuss your rebranding project.