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Engage With Your Page

 

Having a presence on Facebook in this digital age is a must for any savvy business. Populating your own Facebook page is a modern measure of legitimacy with most tech-savvy audiences. Without one, your business’s validity is already in question.

Once you’ve designed your Facebook page, however, navigating the murky depths of the world of social media is another thing entirely. How often should you update your page? What times of day are best for posting? What kinds of images should you post and how big? How small? How high in resolution? How do you address complaints and reward compliments?

The majority of Facebook blunders made by businesses are completely avoidable. To help you steer your social media presence away from common pitfalls, Chilli have listed some of the most common slipups businesses make on Facebook. Here’s your comprehensive guide on what not to do.

1. Get your page type right

As simple as this seems, a surprising number of businesses make this common mistake. Before we get to the nitty gritty stuff, make sure you get this one thing straight: profiles are for individuals and pages are for businesses.

2. Keep an eye on page interactions

Frequently monitoring comments and queries on your social media account is essential for maintaining positive consumer interaction. The entire point of your Facebook page is not only to advertise, but to establish a direct line of communication between you and your end users.

Neglecting these exchanges essentially says to your customers, “Nothing you have to say is important.” To prevent inadvertently creating this impression, ensure that you have fixed the desired publishing options on your Timeline settings. You have the option to allow users to post and comment on your page without review; to post and comment after your manual approval; or to prevent customers from posting at all.

While monitoring something as micro as a Facebook page might seem insignificant, it provides you with the opportunity to establish a vital two-way line of communication with your end users. With the face of marketing rapidly changing as passive consumers evolve into active consumers, it is essential that you monitor these communications frequently.

3. Negativity is important 

You’re never going to only receive positive feedback from your customers. You can’t prevent your Facebook followers from posting complaints or derogatory remarks. What you can do, however, is take full advantage of your page as a gate for two-way communication. Respond with concern and helpful information. This not only demonstrates your desire for customer satisfaction, but also proves that you’re engaged and interested.

4. Words speak louder than…words

Social media was once dominated by images alone. Facebook has, over time, evolved to place more weight on the words of businesses. In fact, image-only posts have shown to have the worst organic reach of any post type. Videos are currently the best post type for the highest organic reach and are ideal for conveying a greater deal of information to your customers.

It’s best to experiment with a range of post types to see what works best for your business. Concoct a formula that best communicates your brand personality: include snippets of company culture, and encourage your employees to engage with the page. Bear in mind that your audience is ever-changing: never let your Facebook posting strategy stagnate. Frequently testing and trialling never fails!

5. Avoid the ‘War and Peace’ posting strategy

Social media is all about the rapid consumption of snippets of information. No one wants to read a several-hundred-word-long status every time you post. Figure out what post-length works best for your audience and stick to it.

Generally, shorter posts generate higher engagement levels within the typical Facebook audience. For longer segments of information, include links to your blog or specific web pages that your customers have the option of following.

6. Everyone hates click-bait

Click-bait is any link that misleads the customer in terms of the content it connects to. Customers prefer headlines that help them decide if they want to read an article in full before they click through.

The point of your Facebook page is to fulfil customer needs and generate sincere interest. Consider identifying topics that your audience is curious about and generating blog content that meets this. Ensure that your article links specify precisely what kind of content they lead to. When the customer generates expectation about that article, they find it easier to see the value in your offering and you’ll find it easier to keep them engaged.

7. Everyone hates a serial poster

Regular posts show your customers that you are engaged and interested, and ready to address their queries and concerns.

It is essential, however, that you refrain from overwhelming your customers with too much information. No one likes a Timeline serial offender. Generally, it is best if you spend more time formulating smaller, targeted, and thoughtful posts less frequently instead of posting repeatedly.