Gain Marketing Support and Services with Qld Govt. Small Business COVID-19 Adaption Grant Program

On Tuesday 19 May, the Queensland Govt. released the Small Business COVID-19 Adaption Grant Program.

The available grant amount is up to a maximum of $10,000 per eligible small or micro business.

For your ease we have copied the information below (current as at 8am 20 May 2020), you can read and apply via the Queensland Govt. Webiste here.

The objective of this program is to support small businesses subject to closure or highly impacted by the coronavirus (COVID-19) shutdown restrictions announced by the Queensland Government, to adapt and sustain their operations, and build resilience.

The program aims to see small and micro businesses:

  • prepare for the safe resumption of trading in the post COVID-19 recovery
  • access digital technologies to rebuild business operations and transition to a new way of doing business
  • respond to online opportunities, where possible, to sustain employment and maintain potential for longer-term growth
  • upskill and reskill business owners and staff to benefit from new technologies or business models
  • embrace business diversification to adapt and sustain operations
  • create or retain employment.

Available funding

The available grant amount is up to a maximum of $10,000 per eligible small or micro business.

In recognition of the significant impacts of COVID-19 on small businesses, the funding can be used towards the following:

  • financial, legal or other professional advice to support business sustainability and diversification
  • strategic planning, financial counselling or business coaching aligned to business development and diversification
  • building the business through marketing and communications activities, for example, content development (web pages, mobile apps, visual and audio media etc.)
  • digital/technological strategy development
  • digital training or re-training to adapt to new business models
  • capital costs associated with meeting COVID-19 SAFE requirements
  • specialised digital equipment or business specific software to move business operations online (e.g. logistics program for online ordering)
  • meeting business costs, including utilities, rent.

Note: Grant funds can also be used towards any of the above activities occurring from 23 March 2020 onwards, keeping in mind the project must be completed within a maximum of 6 months from the date of approval.

Once the program budget has been fully allocated, applications for the program will close. It is estimated that approximately 10,000 small businesses will be supported through this program.

Applying small and micro businesses must meet the eligibility and assessment criteria to be considered for funding.

Eligibility criteria

To be eligible, the business must:

  • have been subject to closure or otherwise highly impacted by current shutdown restrictions announced by Queensland’s Chief Health Officer on 23 March 2020
  • demonstrate that business revenue has been significantly impacted since 23 March 2020 over a minimum 1-month period due to the onset and management of COVID-19
  • employ staff and have fewer than 20 employees at the time of applying for the grant
  • have a valid Australian Business Number (ABN) active as at 23 March 2020
  • be registered for GST
  • have a Queensland headquarters
  • have an annual turnover over $75,000 for the last financial year
  • have a payroll of less than $1.3 million
  • not be insolvent or have owners/directors that are an undischarged bankrupt.

Only 1 application will be accepted from an individual ABN or a financial beneficiary of a business.

Successful applicants cannot reapply for funding under this grant program.

Applying for the grant

To apply, complete the following steps:

  1. read the eligibility criteria
  2. read the application guidelinesterms and conditions and frequently asked questions (FAQs)
  3. apply using the SmartyGrants link:

Apply now

Assessment process

In addition to meeting the eligibility criteria, applications will be assessed against the following:

  • funding availability – applications will be processed on a ‘first come, first served’ basis, and therefore not all applications will be successful
  • submission of a complete application form, with all requested supporting documentation included (i.e. your application must contain the requested supporting documentation, otherwise you will be contacted to provide appropriate evidence and this may delay your application’s progress)
  • value for money, as determined by DESBT.

Grant payments

Funding will be paid upon approval of your grant application.

Within 1 month of completing the project, applicants must:

  • complete and submit an acquittal report through SmartyGrants
  • submit copies of supplier invoices and proof of purchase for the total project cost.

Grant recipients may be subjected to a random audit by DESBT to ensure that the information provided is true and correct. Where it is found that false or misleading information has been provided, penalties may apply, including refunding to DESBT some or all of the grant funding.

Further information

For more information about the program and application process, phone 1300 654 687 or email adapt@desbt.qld.gov.au.

View the 2019–20 Small business grants schedule to help plan your applications for grant rounds.

More to learn on...

Marketing

Basically this means instead of starting a radio campaign or social media campaign, you are flooding the market with your message across various mediums. Today’s consumers have a shorter attention span than the consumers of yesterday and our marketing needs to adapt to that trend.

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