Long term, JS School of Movement endeavours to be the national authority for fundamental movement and strength programs, focused on children of all ages. The client approached Chilli to brainstorm a name and logo for the company and carry the new brand though into other aspects of their marketing collateral.
The brand logo is a mixture of softness and strength – there’s strength in the name and the darker san serif font, but softness in the pastel blue colour and script font. The script font also brings movement into the logo and playfully touches the san serif font. The same playfulness is applied to the sub-brands, adding bright and fun colours to distinguish them from each other.
The logo and its characteristics were carried through the stationery range, collateral and website.