Chilli was recently approached by a newly established national finance company – Money Centre, owned by a reputable and successful finance broker who was looking to expand his portfolio. The company required an agency who can take care of the branding and marketing side of the business.
At first we developed a new logo as part of the identity. The logo symbol was created using the Money Centre credentials to give the company a corporate and trustworthy look. A bright orange colour was introduced to differentiate from competitors and stand out. It was then adapted across multiple applications from stationery and website to signage and digital advertising campaigns.