Have you ever thought about how you could create a unique connection with your audience without trying to sell your offerings?
Out-of-the-box marketing could be your answer. If you’re a small business, you might feel daunted about running an extravagant campaign, but truth be told, they’re not just reserved for bigger corporations. We offer fun and innovative marketing campaigns right here on the Sunshine Coast. Although digital is where it’s at these days, traditional marketing can still have a major impact and generate strong results. There are a number of ways to grab people’s attention and get your brand out there by tapping into your audience’s emotions (the number one driving force behind consumer behaviour). And providing a memorable experience without selling is definitely one intelligently creative way of becoming top-of-mind!
Out-of-the-box marketing is about understanding what motivates and moves your customers whilst leveraging visual storytelling to bring your campaign to life. It sparks curiosity by tapping into your audience’s emotions.
Here’s a look at a few of our favourite unique, creative, and out-of-the-box campaigns for some of our local clients to inspire your next marketing campaign on the Sunshine Coast.
Zoom Zoom Into The Sky
For the launch of their Active Lifestyle campaign, designed to gain exposure and build awareness in Caloundra, Sunshine Coast Mazda flew into ‘walk the talk’ mode with sky-high ideas.
They initially approached us with the thought of using billboard signage. We pitched the innovative concept of grabbing the public’s attention on the beaches of Caloundra with sign-written kites, which were then distributed to local kite surfers. Locals know the Bulcock Beach kite surfers bring in quite the crowd on this popular stretch of coastline, making it an ingenious spot for a bit of sky-high marketing. For the cost of less than one billboard, we had 15 kites zooming up and down Bulcock Beach for two years!
True to their word Sunshine Coast Mazda didn’t just talk the talk; they walked the walk with their Active Lifestyle campaign. But they didn’t stop there! They went the extra mile with huge billboards scattered around local highways. A fantastic example of out-there marketing on the Sunshine Coast, Mazda managed to get the community involved in a unique and memorable way, sparking curiosity around the brand.
Rule #1. Never change the deal
247 Agents sure did stir some noise in the real estate industry with two very avant-garde campaigns to get their brand name out in the local community.
Their first campaign was inspired by The Transporter movie trailer. 24/7 Agents’ irresistible offer promised to sell your house in 90 days or pay you $25,000! With the goal of generating both brand awareness and appraisals, we ensured their re-enacted movie scene with a twist would be seen, heard, talked about and shared across a range of digital platforms, and that’s exactly what happened.
With their second imaginative campaign, 247 Agents took a leaf out of The Block’s notebook. The messaging behind this campaign was to target property owners with run-down, shabby shacks to partner with 247 Agents and have their property listed free of charge. Talk about reeling your audience in! These campaigns sent out captivating messages and did a great job showing the brand tapping into its audience’s interests.
Getting Your Foot In The Door
This campaign is one our intelligently creative team came up with many moons ago. With the goal of obtaining multiple GPs as clients, our team came up with the out-of-shoe-box idea of calling medical centres around the Sunshine Coast and asking reception for the GP’s shoe size.
With that information, we sent one shoe to the GP. That’s right, only one!
The messaging was around – Now we have a foot in the door, let’s catch up so you can get your other shoe. This fun and creative campaign generated 45 appointments out of a hitlist of 50 GPs.
With digital marketing flooding people’s newsfeeds, it’s becoming harder and harder to stand out from the crowd. Transform the way customers view your brand and marketing on the Sunshine Coast with out-of-the-box campaigns from our intelligently creative crew.
If you’ve got ideas for your next campaign or require our team of experts to understand your business and come up with out-of-the-box ideas, come in for a coffee and chat. At Chilli, we believe in immersing ourselves in your business and becoming an extension of your team so we can deliver the best results. Book your marketing session today!