Chilli has been established and successful on the Sunshine Coast market since 1993. Today we have the opportunity to get involved in helping our community and do something in return. We wanted to do something typically Chilli – different and results orientated.
We chose to support the Youth in Action Sports as it fits our core values. These athletes are passionate, dedicated and success driven, much like the Chilli team. The athletes live on the fringe, doing non-core sports and being a little different from their counter-parts.
Making a name for yourself as a young athlete in action sports is a huge challenge. With fierce competition coming from all directions, it is important to stand out. That is the exact purpose for which the RIDE. EDUCATE. DEVELOP. (R. E. D.) Program has been designed.
The R. E. D. Program enables young athletes to reach their full potential within their respective action sports industry. Using Chilli for all their marketing needs and support, the athlete will receive increased exposure, online and offline, through social media education and personal brand development. This will lead to new sponsorship acquisition opportunities, with the help of the guidelines and documentation provided. Beside this, having a stronger personal brand will allow the athlete to further develop the relationship they have with current brands they are already partnered with.
Using the tools and knowledge gained from the program, young athletes will be able to continue to build upon and maintain a name for themselves, thus setting them up for a bright future within their action sports industry.