2020 is the year to build your BRAND

2020 is the year to build your BRAND

Did you know we are living in a world experiencing the greatest shift in consumer attention? We are living through an explosive digital era, where it is becoming harder and harder to snatch the attention of consumers. With our focus split between various apps, platforms, digital innovations, and devices. So, how do you win at […]

Why using a graphic designer will help grow your business

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During my previous roles as marketing coordinator and marketing manager within companies across the Sunshine Coast, Queensland and Australia, I found myself questioning the need for using a graphic designer. Are they really worth it? The answer is a resounding YES, but let me explain.. With useful online tools like Canva, my limited knowledge of […]

7 Reasons Why Your Business Needs Strong Branding

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One of the foremost assets your business can undertake is developing a strong corporate brand. Your branding portrays your core offerings, ethos and promise directly to your customer base. Your website, social media channels, advertising and marketing collateral are all tangible extensions of your brand. Great branding sets you apart from the competition, enables you […]

Understanding Corporate Branding: What Defines Your Brand?

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A brand is one of those words that is widely used, yet the definition can often be misconstrued. The most common definition of a brand, however, is that branding encompasses the logo design of your business. But there is much more to it than just a pretty image and/or typography… At its core, a brand is […]

How To Create An Effective And Engaging eBook

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At Chilli, we love a good eBook, so much so that we have published 13 of our own and countless editions for our clients. eBooks are a fantastic way to really explore a single topic in great detail. As a valuable lead generation tool, they are a must for any inbound marketing strategy employed by your organisation. […]

Thinking About Rebranding?

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If your brand were a person, who would it be? And would you want to be associated with them? As brands mature with age, some aspects of the original business concept are likely to grow and evolve into something different. This is a natural process of business progression, an aspect that should be embraced. Don’t be […]

Is Your Brand Experience Forgotten?

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You may have a well established brand, you know your identity and you know how to operate. You’re all ready to go, right? Wrong! Have you ever considered how your brand experience plays a part in the process? Do you deliver on your brand promise? Very few businesses actually do… Here’s a few statistics on […]

Remarkable Branding Creates Culture

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There are millions of brands out there and our poor customers are subjected to the most cluttered marketplace they have ever seen, over saturated with messages and clutter. If you are going to compete against this clutter and make sure your brand is strong against your rivals, you need to make sure you are always […]

People Do Business With People

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It’s a statement that is becoming increasingly important to refer back to as the digital age continues in full swing: people do business with people. Whether you are an online retailer operating purely through e-commerce, or a financial services firm greeting people at your door, people do business with people. It is important to understand […]

How Important is Your Personal Brand?

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A personal brand is not unlike your business brand, in fact, for some people they are one in the same. Perhaps you’re a professional author, a realtor, or even a chef—there are a variety of reasons why your personal brand might be just as important if not more so than your business brand.  It’s important to make the most out of your personal brand in order to take your business to the next level, but where do you begin?