You know that a strong brand is much more than just how it looks, it’s about how it works across all platforms and about how both your business and team embrace it. When it comes to social media though, how you convey your brand visually is an essential element to great social media presence and […]
Not exactly sure what brand guidelines are, how they are created and when they should be utilised?
Hopefully this article will clear away any uncertainties and help you understand the importance of brand guidelines and how they can assist in maintaining consistency and aid in building equity for your brand.
Many brands have become such a part of our lives, some for many years and others more recent. It’s fascinating to read how the popular brands and products were first developed. Think again if you think your brand is just about creating a logo.
I’m a graphic designer and when I first meet someone and I tell them what I do for a living, often the response is “Wow, I could never do that job, I don’t have a creative bone in my body!”
Are you a small business looking to build or implement your brand in the marketplace but not quite sure how?