We help golf clubs strengthen their reputation, increase demand for their memberships, public access golf, and hospitality offerings. No fluff, just smart, effective marketing tailored to the game.
to the local economy over 30+ years
delivering strategic marketing on the Sunshine Coast
with no remote teams or contractors
We’re a full-service marketing agency based on the Sunshine Coast, with proven experience supporting golf clubs and businesses across Australia.
Our team understands what matters most to clubs, from driving new memberships and showcasing course presentation to building a strong reputation within the local community. Whether you’re refreshing your brand, attracting new members, or creating content that highlights your club at its best, we provide the expertise and support to help you grow.
Running a golf club already comes with enough responsibility. Marketing often ends up on the plates of managers or staff who are already juggling memberships, the clubhouse, and day-to-day operations. Without the right skills and strategy, this can lead to inconsistent branding, underperforming campaigns, and missed opportunities to connect with your community.
Partnering with Chilli means your marketing is driven by specialists who understand the game and how to grow clubs. We bring proven strategies, creative execution, and industry insights that free up your team to focus on running the club. From branding and digital campaigns to social media and content production, our combined team delivers results that part-time or untrained efforts simply cannot achieve.
Your club’s reputation starts with its brand. From complete rebrands to refreshes of logos, colours, and signage, we help you look professional, attract the right members, and create consistency across every touchpoint.
We provide comprehensive graphic design services across both digital and print. From complete rebrands to essential club materials such as membership packs, signage, event posters, clubhouse menus, digital honour boards and scorecards, our design team ensures every asset is consistent, polished and professional. Your club’s brand will look its best across every platform and setting, both online and on the course.
We create clean and modern websites that capture the unique character of your club while presenting it with clarity and professionalism. Each site is designed to be mobile-friendly and easy for your team to update, with intuitive navigation that highlights memberships, clubhouse offerings and course information. Beyond aesthetics, our websites are built to perform, driving enquiries, bookings and new memberships while building trust with prospective members and guests. The result is a digital presence that reflects the prestige of your club and supports its long-term growth.
Keep your club top of mind with golfers and members through consistent and engaging social media management. We manage Facebook, Instagram and LinkedIn to showcase your course, highlight key events and promotions, and strengthen community engagement. With high-quality content created through our Pepper Productions packages, your club’s story is brought to life visually and strategically, building trust, visibility and lasting connections with both new and existing members.
From membership drives to corporate event promotion, our targeted campaigns on Google and Meta help clubs reach the right audience at the right time, converting interest into bookings and memberships.
Our approach is flexible and collaborative. We offer adaptable month-to-month services that shift focus in line with your club’s priorities, whether that means enhancing your website, driving memberships, producing fresh content, or boosting hospitality and event visibility. Each strategy is tailored to your goals, resources, and budget, ensuring your investment delivers measurable results.
We also develop easy-to-use branding templates and marketing tools that empower your operational staff to maintain consistency across all communications. These templates help streamline day-to-day marketing tasks, keeping your club’s brand cohesive and professional even when managed in-house.
Investing in expert marketing is not just about saving time. It is about ensuring your club’s reputation, digital presence, and member experience are consistently presented at the highest standard, building trust, attracting new members, and strengthening your club for the long term.
Alongside our in-house team, we collaborate with independent golf industry consultant and PGA Professional Anthony Sinclair. Anthony is an award-winning Golf Club General Manager whose time working with Chilli inspired him to share his knowledge and experience with fellow industry professionals. Together, we offer a powerful mix of marketing expertise and insider industry insight to help your club thrive.
The wider Chilli and Pepper Productions team includes graphic designers, marketing and digital strategists who are dedicated to supporting the growth of your club.
Golf photography is a specialised field that demands more than standard imagery. A well-presented course is one of your club’s greatest assets, and capturing it correctly requires an expert eye. Our production team understands how to highlight the details that matter most from the rich variations of colour in the grass to the immaculate condition of fairways and greens. We ensure every image reflects the quality and character of your course, creating visuals that elevate your brand across digital, print and social channels.
To help you achieve the best possible results, we also provide preparation templates and notes for your team ahead of each shoot, ensuring every element is ready on the day. These guides include helpful direction for the Course Superintendent, Chef, or hospitality staff to present the venue and course at their best.
This is an amazing company with highly skilled, well trained and organised staff. They found a solution for my business that I did not think was possible for the value they offer. Why hire a marketing person with just one skill set when Chilli can provide a range of services and solutions within a reasonable budget? The competitive advantage they have with their own production company- Pepper Productions makes for seamless execution for content creation. Great company – could not recommend them highly enough.
At Chilli, we partner with clubs to build stronger reputations, attract new members, enhance digital presence and create lasting connections within the community. Our all-inclusive support brings together branding, design, digital ads, social media and professional content production to ensure every part of your marketing works together with purpose.
Book a strategy session with our Director today and let’s create a clear plan to help your club achieve meaningful, long-term growth.
Meeting face to face is always preferred as it can be helpful to call on our relevant team members if required.
However we are also happy to chat via Zoom.