About Chilli

Chilli’s unique creativity and vision exceeds the expectations of our clients and as a result, Chilli has built a robust list of clientele.

Based on the Sunshine Coast and delivering results nationally, we’ve got the keys to success and then some.

We are a rare mix of dedication, drive and creativity. It’s time to let us in the driver’s seat and put those gears in motion. When partnering with Chilli not only do you receive the best strategic marketing team on the planet (yeah we said it) you get top-notch customer service, innovation, 25+ years’ experience and most importantly, you get results.

Chilli has the collective experience and skills to bring your project to life. From marketing, graphic design, web development, SEO, copywriting, social media, strategic planning, advertising, videography and creative design that’ll knock your socks off, you can rest assured we’ve got what you need for your next marketing project.

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About our founder

Darren Blake Chilli Group

Darren Blake

Company Director

Darren Blake is a strategic marketing specialist and branding guru with more than 20 years’ experience in delivering creative solutions for business across 1000 + diverse brands from household names to urban legends.

He is the Founder and Director of Chilli Group, a dynamic advertising agency providing creative, marketing, web, advertising and online services, based on the Sunshine Coast and with a client reach that extends interstate and nationally.

Widely experienced in devising and implementing strategic marketing campaigns for a range of sectors, Darren has extensive knowledge and proven results for organisations including CQ University, Secrets, Sunshine Coast Mazda, Hertz, Comlink and Sunshine Coast Council.

In his 25 years sitting across the boardroom table from business owners, directors and marketing managers, he has taken great pride in being the catalyst for businesses to achieve their growth goals.

‘Sound tactics’ and ‘nothing works in isolation’ are popular missives Darren fires off in his communications.

He founded the well-renowned industry publication, Business Matters Magazine and for many years wrote and contributed articles for the magazine on marketing for results. Business Matters continues to matter to business on the Sunshine Coast.

Another venture that enjoyed Darren’s ‘Midas touch’ is Tantrum Wake, an online import business he created and developed before selling in 2010. The business trades successfully to this day.

Darren has lectured and tutored in a range of marketing subjects at Sunshine Coast University and facilitated sales and marketing workshops for large corporations through to small to medium sized enterprises.

Over his years in business, Darren has provided pro bono services in support of a number of local charitable organizations including Wishlist and the Cancer Council of Queensland.

His expertise and business acumen in the field of marketing has been recognised by industry peers, having been the recipient of awards including the Znet National Editors Choice Award for Australia’s Best Promotional Material. Darren is also a regular name on the Q400 Award list that annually recognises Queensland’s most successful entrepreneurs.

About Chilli
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8 reasons you'll Chilli


Our experience sets us apart

Chilli has been established for 25+ years under the same ownership, with a combined team experience exceeding 190 years we have the runs on the board and a well-proven track record to assist you.


No nasty suprises

We only quote on a fixed fee basis, so no nasty invoices. When we quote on a project it is our responsibility to use our internal efficiencies to complete your project within your approved budget.


We’re not order takers

Many account managers are glorified order takers, Chilli’s are not. Our Account Management team are not only industry experienced professionals, they hold tertiary qualifications, some with multiple degrees, and they are at your disposal to assist in achieving your results


Not just pretty pictures

Our sole focus is on achieving outstanding results for your business. We are all about results based creative, not just pretty pictures. Be it creative strategies, creative design work, creative copy or being creative online, the first priority is always the results we achieve for you.


You’re always in the loop

Communication is paramount in any partnership, and we are the communication champions. We keep you in the loop and up to date as we work with you.


Teach a man to fish

I am sure you have heard the saying “give a man a fish and he’ll eat for a day, teach a man to fish and he’ll eat for a lifetime.” This is the philosophy we believe in at Chilli and follow with our full-service delivery.


In-depth proposals

Having been established for over 25 years we have the systems and processes in place to ensure our partnerships are productive and beneficial for all parties. Our proposals are extensive, providing a full scope of works, project inclusions, time frames and payment milestones. It’s all part of our communication and ‘no surprise’ policy.


You can’t teach passion

Software can be taught, passion cannot. Chilli boasts a diverse team of passionate industry professionals, so you are guaranteed the very best when partnering with us. Check out the team page on this site; be it marketing strategy, copywriting, creative and art direction, graphic design, web coding or social media assistance, we have a skilled guru to help you.


"The Green Chilli"

The Green Chilli is all about creating a sustainable working environment. Our offices were chosen back in 2006 not just for their great waterfront location, but for their positive sustainable attributes. We installed floor to ceiling bi-fold doors and shade sails to enable our working environment to be naturally ventilated; therefore, greatly reducing our use of air conditioning.

Our entire office management and accounting systems are now cloud based, allowing us to run a paper free office. The only paper utilised is for the printing of colour proofs at the client’s request.

Our culture of sustainability is practiced by the entire team.


We are always open to meeting new talent. If you think you would like to work for Chilli and have something to offer us, then please send us an email with your resume and we will get in touch with you as soon as possible.

Just before you go...

We have lots of services and content here, but just in case you couldn’t find what you were after, we’d love to see if we can help.

Leave us your details and we’ll give you a call. We look forward to learning more about you and your business.

We have lots of services and content here you’re welcome to browse. 
If you’d prefer to chat, please give our Director, Darren a call or fill in the form below and he will be in touch. 
We look forward to learning more about you and your business.