It’s important to understand what to do and what not to do when it comes to marketing your business. Navigating this space can be tricky. Especially when you are new to the process. The best tip – seek advice and get the inside know-how before taking the leap. After all, no one knows your business better than you. And no one knows more about marketing than the Chilli team. Let’s combine those skills, shall we? Here is our list of helpful tools to help you market your business:
Get To Know Your Target Market
The more refined your target market is, the better! It would be foolish to try and promote your business to everyone on Earth. A lot of time, money and effort would be wasted. Instead, put your true customers first. Understand who they are, their wants, needs, and desires. This is the secret to creating quality leads and turning them into loyal customers.
Successful Email Marketing
Email marketing is an effective way to communicate with customers. Engaging with them through email becomes a personal experience. Tools like MailChimp make this process very easy to manage. MailChimp offers a wide range of features, including newsletter templates and automated mail-outs. They encourage social media integration too.
Savvy Content Marketing
Inspirational imagery, colourful collateral, and bespoke blogs are all valuable pieces of content. Aligning with your customers’ interests is at the heart of content marketing. So get savvy about it! Create content that your customers want to see. Make is bold. Make it insightful. Focus on creating content that is relevant to the customer experience.
Helpful Social Media Tools
Managing your business’ social media presence can become a time-consuming task. Luckily, there’s an app for that! Hootsuite is a platform that allows business’ to schedule, monitor and manage their social media activities. Hootsuite connects with over 35 social networks; including Facebook, Twitter and Instagram.
Striking Web Design
These days your website is your world. That means your website will provide the first impression to potential customers. So it’s crucial to create the best possible first impression. At Chilli, we specialise in developing websites that will grow your business. All of our sites have a user-friendly dashboard, making it easy for you to update the website as you need. ‘Customisation’ is one of our favourite words and everything is done with you in mind.
Attend networking nights, sponsor local events and charities, host seminars, or become a public speaker. Be social and make an appearance within your community. After all, it’s not what you know, but who you know. You may just make some valuable connections!
A few simple tips and tricks can go a long way into improving your marketing. Refer back to these ‘Helpful Tools To Market Your Business’ every few months as a checklist to make sure you’re on track. For more in-depth information on marketing strategies download our Strategic Marketing eBook here.