About Custom Curtains and Shade Sunshine Coast
Custom Curtains and Shade helps Sunshine Coast homeowners and businesses find window furnishing and security solutions designed around their spaces.
The business offers custom curtains, blinds, awnings, shutters and security products, with a focus on helping customers find practical solutions that suit their homes, businesses and lifestyles.
Like many service-based businesses, generating website traffic is only part of the challenge. The real opportunity comes from turning that traffic into enquiries from people who are ready to take the next step.
That made Google Ads an important part of the digital marketing strategy.
The Goal
Turning Google Ads clicks into more qualified enquiries
Custom Curtains and Shade was already using Google Ads to reach people searching for its products and services.
The opportunity was to make the journey from search → click → website → enquiry more effective.
Rather than simply focusing on generating more clicks, which costs more money, Chilli looked at how the website experience could better support people arriving from paid search.
A key part of this was reviewing the landing page experience and how specific product pages could support Google Ads traffic.
The goal was simple: Help more of the people already arriving take the next step.
The Challenge
More website traffic does not always mean more leads
Custom Curtains and Shade faced a common problem for Sunshine Coast home improvement businesses: how do you get more value from Google Ads without increasing your budget?
Ad spend stayed steady each month, so the only way to improve results was to improve what happened after the click. That meant looking closely at the landing page experience and making sure it matched what people were actually searching for.
The Solution: A Connected Google Ads and Landing Page Strategy
Tools and Tactics
The Execution
Start Date: June 2026
End Date Ongoing Monthly Updates
- Monthly review of Google Ads and website performance to find where clicks were dropping off before becoming enquiries
- Recommendation to restructure the Blinds and Curtains pages so it followed a stronger Google Ads landing page format, matching what people were searching for. E.g. Sunshine Coast blinds, Sunshine coast blinds and awnings, custom curtains and shades.
- Keyword-level conversion tracking to see which parts of the Search Campaign were converting best
- Ongoing reporting to monitor the link between ad spend, website engagement and enquiries.
Custom Curtains and Shade curtains Google Ads Landing Page Before v After
Why This Approach Worked
A landing page needs to answer these questions fast:
- What you offer
- Who it is for
- Why the user should trust you
- What action they should take
- Why they should act now
When a page does this well, more of the people who click through actually get in touch. This is the same principle Chilli outlines in why Google Ads need landing pages: the ad brings the visitor to the door, and the landing page decides whether they walk in.
Chilli’s June reporting flagged the Blinds page as an opportunity, and this recommendation was acted on ahead of the July reporting period.
The Impact
Quantified Results
| Metric | June 2026 | July 2026 | Result |
|---|---|---|---|
| Google Ads Conversion Rate | 7.8% | 14.6% | Nearly doubled |
| Cost per Google Ads Conversion | $106.66 | $61.51 | -42% |
| Total Leads (Key Events) | 24 | 31 | +29% |
| Contact Form Submissions | 11 | 15 | +36% |
| Phone Calls | 12 | 15 | +25% |
| Website Bounce Rate | 15.1% | 9.4% | -37% |
Pull-Quote Summary:
“Custom Curtains and Shade nearly doubled their Google Ads conversion rate in one month, without spending any more on ads.”
Industry Benchmark Comparison
According to LocaliQ’s 2026 Search Advertising Benchmarks report, the average Google Ads conversion rate across industries sits at 8.2%, with an average cost per lead of $66.69. By July, Custom Curtains and Shade was converting at 14.6%, well above the benchmark, with a cost per conversion of $61.51, below the industry average.
Meet Custom Curtains and Shade Marketing Team
100% in-house
Key Learnings
If your ads send people to a general page, start there
Custom Curtains and Shade’s ad spend barely changed between June and July, yet conversions rose sharply once the landing page was restructured to match search intent.
Fewer visitors doesn’t mean fewer results.
Website visits dropped slightly in July, but session duration and enquiries increased and bounce rate fell. This shows that the people arriving on the site were more engaged and more likely to enquire.
The fix cost nothing extra in ad spend
This did not need a bigger budget or a new project. It came out of a regular monthly review. If nobody is looking at your campaign data and your website data side by side each month, opportunities like this sit there quietly costing you enquiries.
Monthly reporting helps catch opportunities early.
Reviewing performance every month meant the landing page issue was identified and fixed quickly, rather than being left to drag down results over a longer period.
FAQs
How long does it take Sunshine Coast businesses to see results from a landing page change?
For Custom Curtains and Shade, the conversion rate nearly doubled within one month of the landing page recommendation being implemented. Results can vary by industry and campaign, but this shows meaningful change can happen quickly when the landing page matches what people are searching for.
Do I need a dedicated landing page for every Google Ads campaign?
A dedicated, well-structured landing page generally performs better than sending traffic to a general website page. It lets you match the page content to the exact search intent behind the click. You can read more in Chilli’s guide on why Google Ads need landing pages.
Do I need to increase my ad budget to get better results?
Not necessarily. In this case the monthly budget did not change. The improvement came from a higher percentage of existing visitors getting in touch. If your conversion rate is low, spending more usually just buys more of the same result.
What makes a landing page work harder for Google Ads?
A strong landing page makes it clear what you offer, who it’s for, why visitors should trust you, and what they should do next. It should load quickly, work well on mobile, and give the visitor an obvious next step, such as a form or a phone number.
What services did Chilli provide for Custom Curtains and Shade?
Chilli provided ongoing Google Ads management, landing page strategy, and monthly performance reporting. This included reviewing campaign and website data each month, recommending a stronger landing page structure for service pages, and tracking keyword-level conversion data to guide the campaign.
