Allied Aged Care or AAC is a Queensland-based team of caring and highly skilled allied health professionals. Allied Aged Care approached Chilli to help rebrand as despite their name they don’t just look after aged care clients. Their Physiotherapists and Occupational Therapists look after children, veterans, carers, those with disabilities and work injuries all over regional Queensland, bringing.
We began our process of re-branding AAC with a Marketing Accelerator Workshop, through which we developed an actionable marketing plan for the team. The aim of the rebrand was to ensure the brand appealed to both nursing homes and therapists and was not tied to aged care. We also wanted to open up the ability to sub-brand for each regional area.
Chilli work with AAC ongoing with CRM Management, video creation, campaign planning.