Is your content working for you? You could spend days, even weeks, developing an idea to attract and engage with your customers, but without an effective strategy your content could fall on deaf ears.
That’s where content wrapping comes in. Just like a mind map, content wrapping is extremely useful in helping to determine exactly how to distribute your content and why.
What is content wrapping?
Content wrapping is a marketing strategy which helps you outline specific methods of rolling out a key theme or idea. At Chilli, we help many of our clients ‘wrap’ their content for better results by outlining several strategies around one piece of content.
For example, your business could be celebrating a major anniversary. A content wrapper would give you several strategic methods of communicating your anniversary with potential and existing customers.
Interested in learning more about how content wrapping can help get your business better results? Get in touch with our team today.
Here are 7 easy methods of ‘Content Wrapping‘
1. Blog
We can’t stress the importance of blogging enough. Blogs allow businesses to publish low-maintenance and cost-effective content, increase traffic to their website, show off their products or services and communicate their expertise. Blogs are also a great platform for your other marketing efforts, like video content or infographics.
According to DemandMetric, businesses with blogs produce an average of 67% more leads monthly than companies that don’t blog.
2. Video Content
What better way to communicate your message than a stand-out video you can utilise across multiple platforms? According to Hubspot, 96% of consumers increased their online video consumption in 2020, and 9 out of 10 viewers said they wanted to see more videos from brands or businesses.
A short, easy-to-digest video can take your content to the next level. Our content creation division, Pepper Productions, assists many of our clients with regular videos strategically produced to get the right message across to the right people. Let us know how we can help grow your business with video.
3. Organic Social Media Posts
You’ve got an awesome blog and a killer video on your website, now it’s time to let people know. Posting to your Facebook, Instagram and LinkedIn audiences is a great way to get bite-sized messages across to your target audience while linking back to your website.
4. Emails to Your Database
Regular newsletters should be part of every business’s content calendar as they are one of the most effective ways to engage customers and prospects.
Email marketing can be used to achieve a multitude of goals, including building awareness, welcoming new customers, rolling out campaigns and nurturing your existing clients.
Fun fact – including a video in your email can boost its click-through rate (CTR) by up to 300%.
5. Paid Advertising
The reality is that sometimes you have to spend a little to gain a lot. Implementing a paid advertising strategy in your content wrapper can ensure you’re getting the most value from your content online.
Typically, we work with our social media clients on monthly Facebook Ad campaigns surrounding an agreed-on theme (like the anniversary mentioned earlier). These campaigns provide several ads with strategic copywriting, photos and video content.
6. Press Ads
The success of traditional print ads might not be as measurable as their digital counterparts, but they still play an important part of an overall marketing strategy. By physically placing your message in people’s hands, you can foster lasting impressions and engage your audience in a meaningful way.
Stand-out graphic design and copywriting plays a huge part in print advertising. Get in touch with our expert team to learn how to get your message in front of more eyes.
7. Internal Marketing Collateral
How often do you update your internal marketing collateral, like email signature assets and Facebook cover photos? Celebrating a major milestone like a business anniversary is a great opportunity to refresh your look and engage your audience.
Simple changes like these can make a huge difference in how prospecting and existing customers interact with your business.
These seven tips can help your content go from attracting a few comments and clicks to your website to increasing quality leads and engaging your audience at each stage of the customer journey.
Need help making your content go the distance? Get in touch with our intelligent creative team today!