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Marketing: 7 easy ways ‘Content Wrapping’ can benefit your business

Is your content working for you? You could spend days, even weeks, developing an idea to attract and engage with your customers, but without an effective strategy your content could fall on deaf ears.

That’s where content wrapping comes in. Just like a mind map, content wrapping is extremely useful in helping to determine exactly how to distribute your content and why.

What is content wrapping?

Content wrapping is a marketing strategy which helps you outline specific methods of rolling out a key theme or idea. At Chilli, we help many of our clients ‘wrap’ their content for better results by outlining several strategies around one piece of content. 

For example, your business could be celebrating a major anniversary. A content wrapper would give you several strategic methods of communicating your anniversary with potential and existing customers.

Interested in learning more about how content wrapping can help get your business better results? Get in touch with our team today.

Here are 7 easy methods of ‘Content Wrapping‘

1. Blog

We can’t stress the importance of blogging enough. Blogs allow businesses to publish low-maintenance and cost-effective content, increase traffic to their website, show off their products or services and communicate their expertise. Blogs are also a great platform for your other marketing efforts, like video content or infographics. 

According to DemandMetric, businesses with blogs produce an average of 67% more leads monthly than companies that don’t blog. 

2. Video Content

What better way to communicate your message than a stand-out video you can utilise across multiple platforms? According to Hubspot, 96% of consumers increased their online video consumption in 2020, and 9 out of 10 viewers said they wanted to see more videos from brands or businesses.

A short, easy-to-digest video can take your content to the next level. Our content creation division, Pepper Productions, assists many of our clients with regular videos strategically produced to get the right message across to the right people. Let us know how we can help grow your business with video.

3. Organic Social Media Posts

You’ve got an awesome blog and a killer video on your website, now it’s time to let people know. Posting to your Facebook, Instagram and LinkedIn audiences is a great way to get bite-sized messages across to your target audience while linking back to your website.

4. Emails to Your Database

Regular newsletters should be part of every business’s content calendar as they are one of the most effective ways to engage customers and prospects.

Email marketing can be used to achieve a multitude of goals, including building awareness, welcoming new customers, rolling out campaigns and nurturing your existing clients.

Fun fact – including a video in your email can boost its click-through rate (CTR) by up to 300%.

5. Paid Advertising

The reality is that sometimes you have to spend a little to gain a lot. Implementing a paid advertising strategy in your content wrapper can ensure you’re getting the most value from your content online.

Typically, we work with our social media clients on monthly Facebook Ad campaigns surrounding an agreed-on theme (like the anniversary mentioned earlier). These campaigns provide several ads with strategic copywriting, photos and video content.

6. Press Ads

The success of traditional print ads might not be as measurable as their digital counterparts, but they still play an important part of an overall marketing strategy. By physically placing your message in people’s hands, you can foster lasting impressions and engage your audience in a meaningful way. 

Stand-out graphic design and copywriting plays a huge part in print advertising. Get in touch with our expert team to learn how to get your message in front of more eyes.

7. Internal Marketing Collateral 

How often do you update your internal marketing collateral, like email signature assets and Facebook cover photos? Celebrating a major milestone like a business anniversary is a great opportunity to refresh your look and engage your audience. 

Simple changes like these can make a huge difference in how prospecting and existing customers interact with your business. 

These seven tips can help your content go from attracting a few comments and clicks to your website to increasing quality leads and engaging your audience at each stage of the customer journey. 

Need help making your content go the distance? Get in touch with our intelligent creative team today!

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Matthew Wyman - CEO

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We have been working with Chilli for 3+ months now on some projects. In the beginning, they took the time to understand our project goals and have done their upmost to bring that into reality. Their team is always a pleasure to deal with and we have found them to be understanding and flexible within reason. I couldn’t recommended them more.

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Kings Beach Surf Club’s experience with Chilli has been fantastic. We initially reached out to Chilli for our brand rollout, and from there we have been working together on several other incredible projects. Right from the first moment we met with Darren, it’s been a great experience. Darren’s and the team’s ideas right in our first conversation set us up to succeed. At Chilli, they always make you feel comfortable, simply by their knowledge and experience. They are always happy for us to come into the office, sometimes on really short notice. They were fantastic and we were comfortable from the minute we stepped in the door.

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DR BRONWYN DOLLING - PRINCIPAL​

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Chilli are an essential part of the marketing team at Pacific Lutheran College! We have been working with Darren Blake and his team for well over 10 years now. We have worked closely with Chilli to develop strategic marketing plans and direction. A key part of their roll has been in enhancing the community profile of the College. Over the years we have engaged with Chilli for a wide range of services including graphic design, web development, digital and print advertising, strategic development and branding. We look forward to continuing our relationship with Chilli into the future.

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Thank you Chilli for being so accommodating with our recent collateral pieces. The final products were of the highest standard and the turnaround time was very convenient. You guys rock!

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Jarred & Rob - Directors

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Chilli have been our partners for all things Digital, Design & Marketing for over 6 years now, and our business just continue to blossom with their help. A Fantastic result so far with yesterday’s EDM! We topped huge results in online sales yesterday. We are over the moon with this result overall, Thank You All.

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