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Key To Success: Consistent Customer Experience

No matter what industry you work in, customer service is paramount to how you and your business will be perceived by customers. Sure, some businesses go to extreme lengths to ensure their customers are delighted and remain loyal. But many marketers would argue that simple consistency is the true key to success.

Delight may entice, excite, and create brand advocates across social media, but consistently delivering on your brand promise is what will resonate more strongly with your customers and clients. As a concept, consistency is admittedly rather dull. But it is a tried and true method to maintaining your customers, and promoting brand authenticity.

Unfortunately, brand consistency is easily lost between the organisational cracks. Therefore it is important to remember what your brand stands for, how you want it to be reflected and perceived, and what you want your customers to experience at every touch point of the path to purchase.

Even Chilli’s own clients agree that consistency is highly valued from a human resources and project management perspective:

“The decision to outsource our marketing to Chilli has benefited our business in more ways than we anticipated. We view Chilli as a responsive, seamless extension of our team, where the services are consistently delivered on point, with flexibility and the utmost professionalism… Chilli’s outstanding human resources have meant that all of our strategies and campaigns are now a result of specialised creativity, consistent support and valuable advice.”

Leon Cleal

Chief Operating Officer & Group General Manager

South Coast Automotive Group P/L

Before you seek to delight, ensure your customer experience is right first; it is your continued brand consistency and reliability that will win the hearts of your customers.

At the end of the day, people do business with people, not the quirky perks of ‘delight’ tactics. It is important to understand how best to foster relationships with new and returning clients so you can keep providing exciting work for them in the future.

So what are you waiting for? Now is the time to put your best foot forward and interact with your customers on their level, no matter what or where that may be. If you need a little more inspiration or some advice on how to attract more customers, we’ve got you covered. Check out our eBook Everything You Need to Know About Inbound Methodology here, or give the team at Chilli a call today on 5437 7788.

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Our Partners

Testimonials

Matthew Wyman - CEO

★★★★★ 5/5

We have been working with Chilli for 3+ months now on some projects. In the beginning, they took the time to understand our project goals and have done their upmost to bring that into reality. Their team is always a pleasure to deal with and we have found them to be understanding and flexible within reason. I couldn’t recommended them more.

Client Story

Testimonials

Kings Beach Surf Club

★★★★★ 5/5

Kings Beach Surf Club’s experience with Chilli has been fantastic. We initially reached out to Chilli for our brand rollout, and from there we have been working together on several other incredible projects. Right from the first moment we met with Darren, it’s been a great experience. Darren’s and the team’s ideas right in our first conversation set us up to succeed. At Chilli, they always make you feel comfortable, simply by their knowledge and experience. They are always happy for us to come into the office, sometimes on really short notice. They were fantastic and we were comfortable from the minute we stepped in the door.

Client Story

Testimonials

DR BRONWYN DOLLING - PRINCIPAL​

★★★★★ 5/5

Chilli are an essential part of the marketing team at Pacific Lutheran College! We have been working with Darren Blake and his team for well over 10 years now. We have worked closely with Chilli to develop strategic marketing plans and direction. A key part of their roll has been in enhancing the community profile of the College. Over the years we have engaged with Chilli for a wide range of services including graphic design, web development, digital and print advertising, strategic development and branding. We look forward to continuing our relationship with Chilli into the future.

Testimonials

Kangaroo Bus Lines

★★★★★ 5/5

Thank you Chilli for being so accommodating with our recent collateral pieces. The final products were of the highest standard and the turnaround time was very convenient. You guys rock!

Testimonials

Jarred & Rob - Directors

★★★★★ 5/5

Chilli have been our partners for all things Digital, Design & Marketing for over 6 years now, and our business just continue to blossom with their help. A Fantastic result so far with yesterday’s EDM! We topped huge results in online sales yesterday. We are over the moon with this result overall, Thank You All.

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  • (07) 5437 7788
  • info@chilligroup.com.au
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We acknowledge the Traditional Custodians of this land where we create, work and live, the Gubbi Gubbi (Kabi Kabi) people. We acknowledge their spiritual, and cultural belonging and recognise their continuing connection to land, waters and culture. We pay our respects to their Elders past, present and emerging.

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