All About MagicEzy
MagicEzy is an Australian business selling innovative tile repair solutions to customers across the globe.
The brand offers a practical range of products designed to help people repair chips, cracks and damage across surfaces such as tiles, stone, fibreglass, porcelain and more.
MagicEzy came to Chilli with a clear commercial goal: increase sales through their own eCommerce website. While the brand already sold through other platforms such as eBay and Amazon, direct website sales offered stronger margins and greater control over the customer journey.
The focus was not simply to increase traffic. The goal was to build a stronger digital foundation that could attract customers, educate them, support their buying decisions and convert them through MagicEzy’s own online store.
Working with Chilli on our new website was a smooth and enjoyable process from start to finish. The team took the time to understand our business, explained each step clearly, and delivered a professional, user-friendly website we’re really happy with. We’d highly recommend Chilli to any business looking for a strategic, well-considered website built to perform.
Sarah, MagicEzy
The Challenge
Growing eCommerce sales for MagicEzy across the globe
MagicEzy had a strong product range and an established customer base, but the website needed to work harder as a direct sales channel. The challenge was to create a more effective eCommerce ecosystem. This meant bringing together website design, SEO, paid advertising, email flows and content strategy so every channel worked towards the same commercial goal.
The team needed to improve performance across several key areas:
- Website conversion rate
- Organic visibility
- Paid advertising efficiency
- Product education
- Cart abandonment
- AI Search visibility
Global search reach
Because MagicEzy sells to a global audience, the strategy also needed to support users across different markets, search behaviours and levels of product awareness.
The Solution: A Connected eCommerce Growth Strategy
Tools and Tactics
The Execution
Start Date: February 2025
End Date April 2026
- A new Shopify website designed to improve the eCommerce experience
- SEO strategy focused on organic traffic growth and keyword visibility
- Informational blog content designed to capture users earlier in the buying journey
- AI Search focused content strategy to support visibility in large language models
- Google Ads campaigns focused on eCommerce purchases
- Social media advertising to support awareness and conversion
- Email flow optimisation to improve revenue from existing website visitors
- Abandoned cart flow creation and optimisation
- Ongoing reporting, analysis and performance refinement
The Impact
Summary of Results
| Channel | Result |
|---|---|
| Website and eCommerce | Online store revenue increased by 65.88% within one month of launching the new Shopify website |
| Website and eCommerce | Online store revenue grew by 468.64% across the campaign period |
| SEO | Worldwide organic traffic increased by 124.24% |
| SEO | Keywords ranking in the top 3 grew from 132 to 233 |
| Google Ads | eCommerce purchases from Google Ads increased by 3,774.19% from March 2025 to April 2026 |
| Google Ads | ROAS improved to 7x in May 2026 |
| Google Ads | CPC decreased by 60.78% |
| Email Marketing | Email flow revenue increased by 190% in the last 90 days alone |
| AI Search and Content | Gained position as the number 1 recommendation in AI overviews for 3 critical keywords |
| AI Search and Content | Informational blogs helped drive upwards of 69 conversions in February 2026, which was over 27% of their total sales for that month. With a total of 128 sales generated across the last 4 months from ChatGPT referrals. |
Meet MagicEzy’s Marketing Team
100% in-house
More Real Results
Summary of Results
Organic Traffic Growth Across Campaign Period
AI Search is new, but this campaign gives evidence towards utilising informational intent blogs. For MagicEzy it drove 69 conversions within a month which was over 27% of their purchases.
Website Refresh Generated 65.88% Revenue Growth within 1 Month
Key Learnings
A stronger eCommerce website can create immediate revenue uplift
After the new Shopify website went live at the end of March 2025, online store revenue increased by 65.88% the following month. This showed the value of improving the website foundation before scaling traffic.
SEO can drive visibility and commercial outcomes
Organic traffic increased by 124.24% worldwide, while top 3 keyword rankings increased by 76.52%. This helped more users discover MagicEzy while searching for relevant repair solutions.
Informational content can support AI visibility and conversions
Informational blogs helped drive 69 conversions in one month through ChatGPT referrals, showing that educational content can support both product understanding and purchase intent.
Paid advertising performs better when the wider ecosystem is working
Google Ads eCommerce purchases increased by 3,774.19%, with ROAS reaching 7x in May 2026. This was supported by a stronger website, clearer customer journey and improved product education.
Email flows are a major revenue opportunity
Email flow revenue grew by 190% in the last 90 days, supported by flow optimisation and an abandoned cart flow. This helped recover revenue from users already showing purchase intent.
FAQs
How did Chilli help MagicEzy grow their eCommerce business?
Chilli helped MagicEzy grow online by creating a connected eCommerce strategy across their website, SEO, Google Ads, AI Search, paid social and email marketing. Rather than focusing on one channel, the strategy improved the full customer journey, from how people found MagicEzy to how they browsed, understood and purchased products online.
What was the biggest result from the MagicEzy campaign?
One of the strongest results was the immediate uplift after the new Shopify website launched. Online store revenue increased by 65.88% in the following month, showing how a clearer website and better shopping experience can help convert more customers.
Why was SEO important for MagicEzy’s eCommerce growth?
SEO helped MagicEzy reach more people who were actively searching for repair solutions online. By improving organic visibility and keyword rankings, Chilli helped increase qualified traffic to the website and support long-term growth beyond paid advertising.
How did AI Search support the campaign?
AI Search helped MagicEzy appear in emerging search experiences, including platforms such as ChatGPT. By creating helpful, educational content, Chilli supported visibility in AI-generated answers and helped guide potential customers towards more confident purchase decisions.
Why are email flows important for eCommerce growth?
Email flows help eCommerce businesses convert customers who have already shown interest. For MagicEzy, optimising email flows and abandoned cart activity helped recover potential lost sales and create more revenue from existing website visitors.
What services did Chilli provide for MagicEzy?
Chilli provided an integrated eCommerce growth strategy that included Shopify website design and development, SEO, Google Ads, AI Search content, paid social advertising, email marketing, abandoned cart optimisation, reporting and ongoing performance refinement.
