Marketing is now more complicated than ever. When it comes to it, there are more platforms and mediums to keep happy than you can poke a stick at – radio, social media, websites, print media, apps, and the list goes on! Omnichannel Marketing brings the consumer to the forefront with the ultimate goal of a 5-star consumer experience. Easier said than done, right? But, there are brands that have risen to the challenge and synchronised their marketing efforts seamlessly for their consumers to enjoy what they have to offer.
Starbucks are app-mazing
Starbucks has seamlessly intertwined the digital and real world for the ultimate brand experience. Adding their app into their marketing strategies has directly increased customer engagement offering more personalised and harmonious consumer experiences. The novelty of purchasing a drink and the transaction finishing at the counter is dead. Regulars are now taken on a journey from rewarding customer loyalty with incentives, to friendly texts about happy hours, and removing the pain of waiting in line by using the app to order and pay ahead of time. An effective marketing strategy making the customer journey a walk in the park.
The Apple of our eye
Apple have consumers hooked. Queues out the door for the latest phone and the great Apple or Andriod debate, they have successfully synchronised the human race. Marketing products that coherently sync with each other must be a breeze. But, it’s through their clear and consistent branding, messaging, and tone over the decades of consumer interactions that this is the case. How could you not enjoy the easyness of having a phone, tv, laptop, and watch all linked together? This ease and little variation to our everyday lives is what we all seek.
Google has searched us
Google has analysed our data and it’s marketing team has found out that we’re suckers for a central hub that stores the content for our digital lives. Got a question? Google chrome will help you find the answer. An email to send? Gmail will have it inboxed. Can’t find your way home? Google Maps has your back. Google your way by personalising your Chrome. This along with the fact that you can sign in to your account on any device means everything is at your fingertips when you need it. Interactions like these means consumers will be putty in your hands and before they know it they will be using all of your products and/or services.
Have we convinced you yet that omnichannel and succinct marketing strategy is the way forward? If you have ideas that you want to streamline into a marketing campaign that turns into results, come and chat with us. At Chilli, we enjoy becoming an extension of our client’s teams, and it all starts with a coffee! Book your discovery session today.
