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Why Your Website Needs a SSL Certificate

What is a SSL Certificate?

A “secure sockets layer” or SSL Certificate is the backbone of our internet security, protecting our valuable information from cyber hackers and criminals.  It is a security protocol that enforces encrypted communication between the web browser (i.e. Safari, Chrome, Mozilla Firefox, etc.) and the web server (i.e. where your website is hosted). It’s essential for businesses who receive customer information through their website or online store, ensuring it remains confidential and secure. This includes usernames, passwords, addresses, credit card and banking information.

 

What are the benefits of SSL?

IT ENCRYPTS INFORMATION.

When data or information is sent through the web, it passes through more than one computer before it gets to its destination, meaning third parties could gain access to the information if it isn’t properly protected. The main purpose of a SSL Certificate is encrypting the information between the intended parties, so that while it passes through these third parties, it is full of random characters, making it virtually impossible to decipher, and therefore useless. If an SSL is not applied, this information is submitted in plain text, meaning it’s susceptible to prying cyber eyes.

The easiest indication of whether a site is secure, is through the ‘https’ protocol in the website address. For example, Chilli’s website URL address was previously:

[http:]//www.chilligroup.com.au

But now, our website URL appears as:

[https:]//www.chilligroup.com.au

 

It’s a subtle change, but it means a world of difference to your cyber security and customer safety online. If a website still has the outdated ‘http’ website address, customers will know that the site is not secure.  Studies have indicated that consumers are very aware of this protocol and will be reluctant to share information or complete transactions with an unprotected website.

Having a website that is not secure can have dire consequences for your business.  Google will now be labelling any websites that do not have SSL as “not secure”.

 

IT’S COMPULSORY FOR E-COMMERCE.

If you have an online store or take any kind of payments through your website, you MUST have a SSL Certificate and at least 128-bit encryption on your site to comply with Payment Card Industry Compliance. This requirement ensures that your customers’ information is secure and cannot be intercepted by third parties, benefiting not only your customers but your business’ reputation. By displaying authenticated seals or badges that show customers your site is secure, customers have an added level of assurance and trust in the brand and business.

 

Does SSL boost your Google ranking?

Https is by no means a new protocol, but it is a new recommendation from Google. In 2014 Google started their initiative to make the web more secure and introduced the slogan “https everywhere”. As a result, all Google searches quickly became https secured, and now websites are starting to make the transition. This is why Google now favours SSL Certified websites. Chrome, as a Google product, is also flagging old Http sites as “not secure”. There is simply no excuse now to delay your SSL Certification any longer.

If you weren’t previously familiar with SSL Certificates, you’ll soon start to notice them on your favourite websites. Modern web browsers will display the site as secure; this label is applied beside the beginning of the website’s URL.

 

Do you want to keep your business’ website secure for your customers? Website security is important to us at Chilli Group. Get in touch with us today and we can update your website with a verified SSL Certificate.

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Our Partners

Testimonials

Matthew Wyman - CEO

★★★★★ 5/5

We have been working with Chilli for 3+ months now on some projects. In the beginning, they took the time to understand our project goals and have done their upmost to bring that into reality. Their team is always a pleasure to deal with and we have found them to be understanding and flexible within reason. I couldn’t recommended them more.

Client Story

Testimonials

Kings Beach Surf Club

★★★★★ 5/5

Kings Beach Surf Club’s experience with Chilli has been fantastic. We initially reached out to Chilli for our brand rollout, and from there we have been working together on several other incredible projects. Right from the first moment we met with Darren, it’s been a great experience. Darren’s and the team’s ideas right in our first conversation set us up to succeed. At Chilli, they always make you feel comfortable, simply by their knowledge and experience. They are always happy for us to come into the office, sometimes on really short notice. They were fantastic and we were comfortable from the minute we stepped in the door.

Client Story

Testimonials

DR BRONWYN DOLLING - PRINCIPAL​

★★★★★ 5/5

Chilli are an essential part of the marketing team at Pacific Lutheran College! We have been working with Darren Blake and his team for well over 10 years now. We have worked closely with Chilli to develop strategic marketing plans and direction. A key part of their roll has been in enhancing the community profile of the College. Over the years we have engaged with Chilli for a wide range of services including graphic design, web development, digital and print advertising, strategic development and branding. We look forward to continuing our relationship with Chilli into the future.

Testimonials

Kangaroo Bus Lines

★★★★★ 5/5

Thank you Chilli for being so accommodating with our recent collateral pieces. The final products were of the highest standard and the turnaround time was very convenient. You guys rock!

Testimonials

Jarred & Rob - Directors

★★★★★ 5/5

Chilli have been our partners for all things Digital, Design & Marketing for over 6 years now, and our business just continue to blossom with their help. A Fantastic result so far with yesterday’s EDM! We topped huge results in online sales yesterday. We are over the moon with this result overall, Thank You All.

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  • (07) 5437 7788
  • info@chilligroup.com.au
  • 2/1 Innovation Pkwy, Birtinya QLD 4575

We acknowledge the Traditional Custodians of this land where we create, work and live, the Gubbi Gubbi (Kabi Kabi) people. We acknowledge their spiritual, and cultural belonging and recognise their continuing connection to land, waters and culture. We pay our respects to their Elders past, present and emerging.

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