The New Year is upon us and it’s time to get serious, we know you’re busy either trying to boost sales before you close for the holidays or for our retail friends, trying to keep up with sales before the holidays-the point is, we know you’re busy. Unfortunately, we’re asking you to stop what you’re doing right now and start thinking ahead.
Regardless of how great business is going today, we all know it fluctuates throughout the year. Unfortunately there is no quick fix, but there is a solution. The absolute best way to combat any potential lulls in revenue is by planning for them with a comprehensive strategic marketing plan and there is no better or more apt time to develop one than now. It’s almost 2016, so let’s start getting ready for it and it make it the best year yet.
You don’t want to let this slip away from you just like all those other new years resolutions (anyone else have an unused gym membership card in their wallet?). Your business is no laughing matter, so you need to get a jumpstart on it.
So where do you begin? The best way to begin developing a marketing plan is by taking a thorough look into your current business structure. Ask yourself the following questions:
- What’s working?
- What areas need attention?
- What type of marketing are you currently doing?
- How much is it costing you?
- What changes would you like to see?
Once you’re able to answer all of these questions, then you’ll be able to take the next step and identify what needs to be done. A great way to get started is to concentrate on the areas that need improvement the most and prioritise them. For example, if your online store is struggling, then you’ll need to develop a strategy that focuses on that. You may want to consider inbound marketing or focusing on improving your SEO through tactics such as blogging and reworking content on your website.
Struggling for ideas on what strategies to develop? Try having a look at what your competitors are doing. One of the easiest and most cost effective ways to get eyes on your business is by developing a social media presence, i.e. if you’re not on it-get on it and do it well by posting interesting and topical content for your followers. If you don’t have followers, the more you post the more you’ll get. Share pages with friends, request that they like your posts, consider Facebook advertising. There are always ways to get where you want to be, you just need to develop a strategy for it.
A good strategic marketing plan will help you get a better idea of the year to come. You don’t want to wait until business is slow and you’re in desperate need of revenue building activities, you need to start working now to prevent slow times in the future.