How Marketing Automation Can Improve Your Business

As a business owner or marketer within a company, you often have a lot on your plate. Finding new prospects or leads, turning them into sales, figuring out what’s working for your company and what’s not can chew up a lot of time.

While the challenge is great, and it can often leave you feeling overwhelmed or defeated, we’re here to provide you with a practical and affordable solution. Marketing automation technology is a gamechanger for businesses, providing a suite of tools that automates marketing tasks such as:

  • Lead nurturing
  • Outbound email campaigns
  • Identifies anonymous website visitors
  • Shows the life of your lead (which pages they visited before contacting you)
  • Creates forms and many more!

Times have changed and continue to at a rapid rate. For your business to survive evolving customer demands, you need to consider Marketing Automation strategies. This will not only reduce cost, but it will also save you time, increase efficiency and consistency, as well as effortlessly allow you to capitalise on unexpected opportunities.

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.”- Bill Gates

Address sudden opportunities

2019 Sunshine Coast Hail Devastation – If you were on the Sunshine Coast in mid-November 2019, you would remember the sudden hailstorm catastrophe, which caused more than $40 million in damage (ABC, 2019). Many businesses (e.g. Roof, Solar Panel, Lighting) who had marketing automation systems, could have created a hail specific landing page, email campaign and reached out to their database of customers offering assistance should they need help. However, without marketing processes and automation tools, unexpected opportunities like this are deemed ‘too hard’ or ‘not possible’ due to time and employee constraints.

Save time and identify website visitors

Lead nurturing becomes so much easier when you have a marketing automation platform that does the hard work for you. So, how can you save time? Every person that clicks through your website can be tracked from the first point of contact to the sale. Once a lead fills out their details in a form, you can view their history, including pages they’ve visited and understand the specific products or services they’re interested in. Every point of contact moving forward can be assisted with credible information, enhancing the brand experience, conversions and customer retention.

Here a just a few examples of emails which companies send using automated software including:

  • Welcome emails for new subscribers
  • Order confirmations
  • Thank-you emails for someone who makes a purchase, downloads a lead magnet, or takes another relevant action
  • Follow up emails to abandoned shopping carts
  • New product suggestions based on past purchase history
  • Exclusive sales and rewards for your best customers
  • Re-Engagement emails for people who unsubscribe
 (Sharpspring, 2019)

These examples are just a few of the hundreds of capabilities available to businesses who are unaware of automation opportunities. Getting to know your consumers is what will set your business apart and save you time!

Get in touch with our Chilli team today who can share the many great benefits of automating your marketing process in 2020 and how this can be tailored to suit your business’s needs.

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Marketing & Digital Marketing & Marketing Automation & Strategic Marketing

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