So you’ve been told about a million times that Facebook is an excellent tool for marketing your business. Maybe you’ve even started to master Facebook Marketing on your own. Unfortunately we have news for you.
Facebook Marketing is changing.
That’s the beauty (or trouble, if you’re a glass-half empty kind of person) with social media and technology in general. Just when you’re getting used to it, things change. Methods that were excellent not one month ago are now dated and no longer bringing the results you’ve come to expect.
So now you’re probably wondering…what can I do about it? Well your friends over at Chilli are here to help. We’ll start by breaking down the stats for you:
Facebook now has on average:
- 989 million mobile active daily users
- 65 billion active monthly users
- 51 billion mobile active monthly users
Based on these incredible numbers, it’s essential that you stay on top of the trends to really reach your target audience and speak directly to them.
It likely comes as no surprise that Facebook is frequently being updated to provide it’s users and advertisers like YOU with a better experience. For example, recent changes to Facebook Messenger allow businesses like yours to interact with customers directly and have real-time conversations with them. The Facebook team have also launched ‘M’ which is very similar to Apple’s Siri. This service is useful to both users and advertisers as it provides immediate answers to any query.
These changes are really just the beginning. In order to master Facebook Marketing, you need to know all of the features available to you and how to use them. Check out the infographic below for the information you need to get the results you want.
Always keep in mind, we’re here to help! The team at Chilli offer extensive marketing, creative and digital services so you’re always on top of the trends! Contact us today to learn how to make these features work for your business!