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Five Instagram Tips For Getting The Most Hits

Ah Instagram, not hard to get right but seems to be so easy to get wrong. Image quality, content type, relevance and style are all important factors when deciding what content to publish online. But for this visual tool, Instagram can provide a great deal more than just pretty pictures. These are Five Instagram Tips For Getting The Most Hits!

  1. Dedicate your content – don’t just post the same stuff from Facebook onto Twitter, then LinkedIn, then Pintrest, then Instagram. Tailor your content accordingly to get the most effect. Sure there will always be a little bit of cross over between Facebook and Instagram when it comes to paid advertising, but your want your organic content to cut through and stand out.
     
  2. Keep on brand – all imagery being dispersed to the masses should stay on brand. That means stylised posts including business logos, colour schemes, content types etc. specific to your business. Keep it all consistent.
     
  3. Millennial mindset – Instagram is most widely used by Millennials/Gen Y, therefore content created should appeal to that audience in order to gain the best interaction online.
     
  4. Step down from Captain – there are plenty of inspirational Instagrammer’s out there, no matter what industry you operate in. So why not hand over control to the motivators? Create hashtags specific to their ‘account take-overs’ and get your audience interested in your brand in a whole new way. This cross promotional exercise will not only benefit you with exciting content, but will also get your brand noticed by a secondary audience (being that of the inspirational Instagrammer), and vice versa. It’s a win win provided the right brand associations are made. You want to make sure the partner you team up with shares the same brand values as your own business.
     
  5. Enjoy the journey – Instagram is a long-term commitment, growing day by day. So enjoy the journey this social platform will take you on. Experiment with new content and connections to work out the best mix. Mark Aikman, General Manager of marketing services at Mercedes-Benz USA says, “Success is built on the quality of aesthetics. Imagery is everything on Instagram.”

If you want to stand out from the crowd on social media, check out Chilli’s FREE Social Media Beginner’s Guide. We’ve got a few tricks up our sleeve we know your love #SocialMediaMarketing 

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We have been working with Chilli for 3+ months now on some projects. In the beginning, they took the time to understand our project goals and have done their upmost to bring that into reality. Their team is always a pleasure to deal with and we have found them to be understanding and flexible within reason. I couldn’t recommended them more.

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Kings Beach Surf Club’s experience with Chilli has been fantastic. We initially reached out to Chilli for our brand rollout, and from there we have been working together on several other incredible projects. Right from the first moment we met with Darren, it’s been a great experience. Darren’s and the team’s ideas right in our first conversation set us up to succeed. At Chilli, they always make you feel comfortable, simply by their knowledge and experience. They are always happy for us to come into the office, sometimes on really short notice. They were fantastic and we were comfortable from the minute we stepped in the door.

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Chilli are an essential part of the marketing team at Pacific Lutheran College! We have been working with Darren Blake and his team for well over 10 years now. We have worked closely with Chilli to develop strategic marketing plans and direction. A key part of their roll has been in enhancing the community profile of the College. Over the years we have engaged with Chilli for a wide range of services including graphic design, web development, digital and print advertising, strategic development and branding. We look forward to continuing our relationship with Chilli into the future.

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Thank you Chilli for being so accommodating with our recent collateral pieces. The final products were of the highest standard and the turnaround time was very convenient. You guys rock!

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Chilli have been our partners for all things Digital, Design & Marketing for over 6 years now, and our business just continue to blossom with their help. A Fantastic result so far with yesterday’s EDM! We topped huge results in online sales yesterday. We are over the moon with this result overall, Thank You All.

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