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“KISS: Keep It Short and Simple”

The golden rule of less is more is not adhered to as often as you might think. Many businesses can get excited seeing their website being developed, their branding coming together, or even get overwhelmed with enthusiasm in brainstorming meetings. All of that passion and excitement is fantastic, yet it can cloud judgement and interfere with decisions rather quickly.

It’s spoken about in design quite often, but it should also be applied to everyday business, if not every day life: the KISS rule. “Keep It Short and Simple” are words to live by in order to keep all brand imagery clean, sophisticated, neat, tidy and legible. The more colours, fonts, images, text, link, and anything else you can jam in to a branding package or web layout, the more confusing it can be to decipher who the business is, what they do, and what they stand for.

In the spirit of keeping things simple, here’s a handy little list of tips and tricks when it comes to branding and content creation.

  1. Three colours

When creating imagery, branding details, content or even documentation, three is the golden number when it comes to colours. Content should usually stay on brand (same colours as your logo etc.), however black and white with a feature colour such as Chilli’s red or green will suffice. Because an element of the branding colour is still coming through, brand association to the reader can still be made.  Keep it simple.

  1. Clean lines

There is no need for zigzag lines, triangles, a mass of colour and a small white box to be featured on the one image/document. Lay out your designs thoughtfully, carefully, making sure there is a document flow. Reading should be easy to comprehend and follow. Keep it simple.

  1. Nothing too fancy if you don’t need it

Whilst floral patterns are pretty, businesses generally don’t need wild patterns like this (unless you are an interior designer or florist). Block colours with the use of white space connote a higher level of professionalism and class, than elegant patterns. Keep it simple.

  1. Less words, more information

Be succinct and clear with what you are trying to say. Just say it straight and blunt, then refine slightly to make the comments less harsh. Added ‘fluff’ only confuses readers, it doesn’t educate.

Want to learn how Chilli can assist you with the KISS concept? (No we’re not puckering up!) Give us a call today or check out our Creative Page here to learn more. 

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Our Partners

Testimonials

Matthew Wyman - CEO

★★★★★ 5/5

We have been working with Chilli for 3+ months now on some projects. In the beginning, they took the time to understand our project goals and have done their upmost to bring that into reality. Their team is always a pleasure to deal with and we have found them to be understanding and flexible within reason. I couldn’t recommended them more.

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Kings Beach Surf Club

★★★★★ 5/5

Kings Beach Surf Club’s experience with Chilli has been fantastic. We initially reached out to Chilli for our brand rollout, and from there we have been working together on several other incredible projects. Right from the first moment we met with Darren, it’s been a great experience. Darren’s and the team’s ideas right in our first conversation set us up to succeed. At Chilli, they always make you feel comfortable, simply by their knowledge and experience. They are always happy for us to come into the office, sometimes on really short notice. They were fantastic and we were comfortable from the minute we stepped in the door.

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DR BRONWYN DOLLING - PRINCIPAL​

★★★★★ 5/5

Chilli are an essential part of the marketing team at Pacific Lutheran College! We have been working with Darren Blake and his team for well over 10 years now. We have worked closely with Chilli to develop strategic marketing plans and direction. A key part of their roll has been in enhancing the community profile of the College. Over the years we have engaged with Chilli for a wide range of services including graphic design, web development, digital and print advertising, strategic development and branding. We look forward to continuing our relationship with Chilli into the future.

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Kangaroo Bus Lines

★★★★★ 5/5

Thank you Chilli for being so accommodating with our recent collateral pieces. The final products were of the highest standard and the turnaround time was very convenient. You guys rock!

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Jarred & Rob - Directors

★★★★★ 5/5

Chilli have been our partners for all things Digital, Design & Marketing for over 6 years now, and our business just continue to blossom with their help. A Fantastic result so far with yesterday’s EDM! We topped huge results in online sales yesterday. We are over the moon with this result overall, Thank You All.

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