If there’s one thing you should be mindful of in 2021, it’s implementing a strong digital marketing strategy to help your business stand out from the crowd.
In 2020, business owners learnt the importance of shaking things up as they were pushed online during the global pandemic. Continuing to rebuild and establish your brand online is crucial this year, as there’s no doubt 2021 will also have some surprises in store.
Here are six ways you can help your business thrive online in 2021.
1. Know your audience and how to reach them by clarifying your customer avatar
Business owners sometimes get so focused on WHAT they’re selling that they can forget WHO they’re selling it to.
Experts are predicting a huge emphasis on online privacy in 2021, which could change the way businesses rely on data to track and target their customers. That means understanding your customer’s actions and behaviours is more important than ever if you want to achieve strong growth.
You can clarify your customer avatar by understanding:
- Who your ideal customer or client is
- Where they get their information
- What their goals are
- What their challenges are
Not sure how to narrow down your customer avatar? Chilli is offering FREE marketing advice to help businesses achieve their goals. Contact our team today for your free discovery session.
2. Re-examine your marketing strategy and make changes where necessary
Simply put, you can’t grow if you don’t adapt. The businesses that stepped up their digital content and pivoted their marketing strategies were the ones who came out on top last year, despite the whirlwind that was 2020.
Re-examining your messaging and making changes where necessary will help you stay on top of your marketing and grow your business.
3. Nothing works in isolation – Build your brand across multiple channels
Have a stand-out website but can’t get anyone to visit? Maybe you’ve got a strong following on Facebook but aren’t getting much attention on Google?
Implementing an integrated approach to your digital marketing will be key in 2021. Once you understand where your customers get the majority of their information, make sure you can reach them on those platforms.
Instead of resisting channels like Instagram and Youtube, it’s time to lean into them and show up where your customers are.
4. Step up your social media to create authenticity
Speaking of social media, don’t get stuck in the habit of posting purely to post.
What’s your intention behind that Facebook post? Do you want to engage with your audience or generate leads?
We at Chilli believe in asking the “so whats” to ensure every message cuts through and helps you stand out from the competition. Setting intentions with your online activities will help your customers feel that authenticity and connect with your brand.
5. Focus on bite-sized and quality video content
If you’re not already using video content, you’re missing out on serious engagement and reach.
Online video is growing rapidly, faster than TV. It’s estimated customers will spend about 100 minutes a day watching online videos in 2021 – that’s a whole lot of time online!
Research shows short videos on social media can help you stand out from the crowd and grow your audience. But video is also a great tool to tell your business’s story in a longer, more meaningful way like anniversary documentaries or “about us” clips.
Do you have a major business milestone coming up that would be a great video to build awareness or excitement? Chilli and our sister company, Pepper Productions, specialise in creating insightful video content to help businesses share their story.
6. Refresh and innovate your ad creative
In the ever-evolving digital landscape, businesses will need to shake up their paid advertising in order to stand out and stop the scroll.
Simple ad copy with templated images won’t go the distance in 2021. Businesses will need to focus on creating connection and eliciting an emotional response to help their ads go deeper and stand out from the competition.
Need help refreshing your ad creative? Get in touch with our intelligent creative team today!