We’ve made it to the end of 2020. Phew!
It might be tempting to close your laptops, shut down your social media and forget about the whirlwind that was 2020. But if you’re running a business, this time of the year is crucial for digital advertising.
You might think people don’t check their screens over the holidays. They’re too busy spending time with loved ones, right?
Well, after the presents are unwrapped most of us spend hours scrolling on our phones or browsing the internet on Christmas and Boxing Day.
A survey of active internet users who used smartphones found in December last year, people aged between 35-44 spent an average of 98 hours online.
Recent data says e-Commerce businesses can expect sales to boom by 25% to 35% this holiday season, compared to a 14.7% increase in 2019.
It’s not just e-Commerce businesses who will benefit from a surge in online activity. The more people online, the more chance your business has at leaving an impression.
We’ve come up with five ways to help you sleigh-it with your digital marketing strategy this Christmas.
1. Give your website a health check
A website is like a well-oiled machine.
Generally speaking, you’ll look after your car to keep it shiny, running well and to maintain value. Well, this is how you should feel about your website.
If you’d like to give your site a thorough health check before your customers come knocking, contact our team or use our FREE Website Health Check to ensure it’s running as smoothly and efficiently as possible.
2. Invest in a Google Adwords campaign
A Google Adwords campaign can transform your website traffic in just a few easy steps.
Once you know your target market, you can use Google Adwords to drive those customers to your site and, ultimately, increase your sales. Hooray!
Needless to say, getting your Google Adwords campaign right is critical. Chilli put together some quick tips on planning an effective campaign, but you can also contact our team if you’re in need of assistance.
3. Understand your customers
Understanding your customers’ journey and reaching them with targeted, digital advertising is vital in the path to making a sale or securing a lead.
4. Thank your customers and clients
If there’s a sure-fire way to make your customers and clients feel loyal to your brand, it’s thanking them with a personalised Christmas message.
The simplest way to do this is through an email sent to your database, but you can also send them cards or treat your loyal customers to a meaningful gift.
This will make them feel valued and ensure your brand is back in their thoughts.
5. Engage with last year’s customers
A lot of business owners and marketers would know about the Pareto Principle, which goes by the rule that 80% of your sales come from 20% of your customers.
To put it plainly, it’s easier to drive repeat sales than new ones.
Consider remarketing to previous customers to put your brand front and centre this Christmas. Just remember to make your content relevant and to target your digital messaging appropriately.
We know 2020 has been a rough year, but this could be your business’s time to shine. Yule be sorry if you don’t make the most of the holiday period!
Chilli is here to help you inject some Christmas cheer into your marketing and digital advertising strategy. Get in touch with our team today!