Thinking About Rebranding?
If your brand were a person, who would it be? And would you want to be associated with them? As brands mature with age, some aspects of the original business concept are likely to grow and evolve into something different. This is a natural process of business progression, an aspect that should be embraced. Don’t be […]
Ten Reasons You Need To Switch Up Your Marketing Methods
“If it’s not broke, don’t fix it.” We are told this time and time again in life, and while it is true to some extent, there are times this rule doesn’t apply. How do you know when to let things be and when to switch them up, particularly in regards to your business?
Hashtag Hijacks To Help Your Business
Ever wondered how someone creates all those hashtags on the end of a simple Instagram image? Everyone seems to have a bit of fun with them, #ProvidingExtraMeaningToTheImage, but hashtags really do #play #an #important #role #in #SEO. This article will explain the importance of hashtags and how to use them effectively, so that you too […]
How Important is Your Personal Brand?
A personal brand is not unlike your business brand, in fact, for some people they are one in the same. Perhaps you’re a professional author, a realtor, or even a chef—there are a variety of reasons why your personal brand might be just as important if not more so than your business brand. It’s important to make the most out of your personal brand in order to take your business to the next level, but where do you begin?
Myths About Marketing
The web is a tangled jungle teeming with conflicting information on marketing. Whether we’re talking about the effectiveness of traditional media in our contemporary digital age, or the relevance of social media in our rapid fire society, or even trying to find out a little more about what marketing is, you’ve got to watch that you’re not stumbling into a trap.
Learn from your competitors: Improve your online presence
Checking out what your competitors are doing can be a great way to see what’s on trend within your industry, or to simply get inspired. Although, try not to fall into the trap of assuming that their methods and strategies are successfully hitting the mark without some actual research. Why research your business’ competition at […]
How to Turn First-Time Holiday Buyers into Loyal Customers
Who doesn’t love the holiday season? Retail sales are through the roof with current customers turning to their well-known brands and shops when purchasing presents and new customers are on the lookout for a great new store. The key though, is not just settling for increased sales during the holiday but turning first-time buyers into […]