One of the foremost assets your business can undertake is developing a strong corporate brand. Your branding portrays your core offerings, ethos and promise directly to your customer base.
Your website, social media channels, advertising and marketing collateral are all tangible extensions of your brand. Great branding sets you apart from the competition, enables you to attract clients, build customer loyalty and encourage them to engage in an ongoing relationship.
Discover how in seven ways your business can generate positive results from a strong brand strategy.
Strong branding increases target market connection
Developing a strong brand strategy enables you to identify and refine your core client profiles, then target marketing to the appropriate niche markets. Knowing your target markets also allows you to hone key messaging that strikes a cord with their specific needs. By connecting with your target audience more intimately, lead generation can be improved rather than adopting a counterproductive, blanket target marketing approach.
Brand consistency equals improved client attraction
Ensuring your brand is applied in a consistent style across all touch points such as website, social media, EDM’s, marketing collateral and even your email signature, will allow your target market to more strongly identify and associate you as a leader in your market arena.
Target client needs via strong branding marketing strategies
A defined brand strategy identifies your target markets, consolidates and addresses their individual needs and also provides an insight into their ongoing requirements. By listening to and demonstrating commitment to your clients, you can develop a loyal following. These clients can be converted into brand advocates.
Strong branding elevates your company persona
First impressions count. Your logo is more often than not your first point of contact with consumers. In today’s marketplace, consumers can spot a poorly designed logo or website immediately! A cheap, poorly designed logo will do you no favours. The old adage “you have to spend money to make money” rings true with logo design. Investing in the development of a strong logo that visually reinforces your brand will pay dividends in the long run.
Strong branding allows you to stand out in the crowd
Developing and implementing a long-term brand strategy plan will allow you to focus on attaining specific goals. The stronger and more defined your brand strategy is, the more effectively you will be able to directly connect with your end consumer needs and set yourself apart from the crowd.
Introduce new products with confidence
Effective branding helps you identify ways to introduce and position new products. Ideally your brand should have a unique supporting story and narrative that can be applied to your products.
Let’s not forget that brands are intangible; built on promise, personality and emotion. Brands are made tangible via identifiable symbols such as logos, colours, graphics and sounds. Any one of these elements, singularly or combined, to become your unique brand identifier, such as a music jingle, an image or colour.
Branding is cost effective
Your brand is the cornerstone in building lead generation, allowing you to attract and retain top level clients, implement effective inbound marketing and funnel traffic to your website.
Implementing a brand strategy will allow you to focus your energy in growing your business and in return see tangible results. Monitoring the progress of your brand strategy will ensure ongoing effectiveness.
Find out how the team at Chilli can get your brand strategy back on track. Over the past 25 years, we’ve had the opportunity to work on a wide range of projects from conception to implementation. Our projects are varied (just like our talents) and we’re so happy to share them with you. Take a look at our portfolio and see how we’ve helped our clients.