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Branding: 7 Reasons Why Your Business Needs Strong Branding

One of the foremost assets your business can undertake is developing a strong corporate brand. Your branding portrays your core offerings, ethos and promise directly to your customer base.

Your website, social media channels, advertising and marketing collateral are all tangible extensions of your brand. Great branding sets you apart from the competition, enables you to attract clients, build customer loyalty and encourage them to engage in an ongoing relationship.

Discover how in seven ways your business can generate positive results from a strong brand strategy.

 

  1. Strong branding increases target market connection

Developing a strong brand strategy enables you to identify and refine your core client profiles, then target marketing to the appropriate niche markets. Knowing your target markets also allows you to hone key messaging that strikes a cord with their specific needs. By connecting with your target audience more intimately, lead generation can be improved rather than adopting a counterproductive, blanket target marketing approach.

 

  1. Brand consistency equals improved client attraction

Ensuring your brand is applied in a consistent style across all touch points such as website, social media, EDM’s, marketing collateral and even your email signature, will allow your target market to more strongly identify and associate you as a leader in your market arena.

 

  1. Target client needs via strong branding marketing strategies

A defined brand strategy identifies your target markets, consolidates and addresses their individual needs and also provides an insight into their ongoing requirements. By listening to and demonstrating commitment to your clients, you can develop a loyal following. These clients can be converted into brand advocates.

 

  1. Strong branding elevates your company persona

First impressions count. Your logo is more often than not your first point of contact with consumers. In today’s marketplace, consumers can spot a poorly designed logo or website immediately! A cheap, poorly designed logo will do you no favours. The old adage “you have to spend money to make money” rings true with logo design. Investing in the development of a strong logo that visually reinforces your brand will pay dividends in the long run.

 

  1. Strong branding allows you to stand out in the crowd

Developing and implementing a long-term brand strategy plan will allow you to focus on attaining specific goals. The stronger and more defined your brand strategy is, the more effectively you will be able to directly connect with your end consumer needs and set yourself apart from the crowd.

 

  1. Introduce new products with confidence

Effective branding helps you identify ways to introduce and position new products. Ideally your brand should have a unique supporting story and narrative that can be applied to your products.

Let’s not forget that brands are intangible; built on promise, personality and emotion. Brands are made tangible via identifiable symbols such as logos, colours, graphics and sounds. Any one of these elements, singularly or combined, to become your unique brand identifier, such as a music jingle, an image or colour.

 

  1. Branding is cost effective

Your brand is the cornerstone in building lead generation, allowing you to attract and retain top level clients, implement effective inbound marketing and funnel traffic to your website.

Implementing a brand strategy will allow you to focus your energy in growing your business and in return see tangible results. Monitoring the progress of your brand strategy will ensure ongoing effectiveness.
Find out how the team at Chilli can get your brand strategy back on track. Over the past 25 years, we’ve had the opportunity to work on a wide range of projects from conception to implementation. Our projects are varied (just like our talents) and we’re so happy to share them with you. Take a look at our portfolio and see how we’ve helped our clients.

 

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Our Partners

Testimonials

Matthew Wyman - CEO

★★★★★ 5/5

We have been working with Chilli for 3+ months now on some projects. In the beginning, they took the time to understand our project goals and have done their upmost to bring that into reality. Their team is always a pleasure to deal with and we have found them to be understanding and flexible within reason. I couldn’t recommended them more.

Client Story

Testimonials

Kings Beach Surf Club

★★★★★ 5/5

Kings Beach Surf Club’s experience with Chilli has been fantastic. We initially reached out to Chilli for our brand rollout, and from there we have been working together on several other incredible projects. Right from the first moment we met with Darren, it’s been a great experience. Darren’s and the team’s ideas right in our first conversation set us up to succeed. At Chilli, they always make you feel comfortable, simply by their knowledge and experience. They are always happy for us to come into the office, sometimes on really short notice. They were fantastic and we were comfortable from the minute we stepped in the door.

Client Story

Testimonials

DR BRONWYN DOLLING - PRINCIPAL​

★★★★★ 5/5

Chilli are an essential part of the marketing team at Pacific Lutheran College! We have been working with Darren Blake and his team for well over 10 years now. We have worked closely with Chilli to develop strategic marketing plans and direction. A key part of their roll has been in enhancing the community profile of the College. Over the years we have engaged with Chilli for a wide range of services including graphic design, web development, digital and print advertising, strategic development and branding. We look forward to continuing our relationship with Chilli into the future.

Testimonials

Kangaroo Bus Lines

★★★★★ 5/5

Thank you Chilli for being so accommodating with our recent collateral pieces. The final products were of the highest standard and the turnaround time was very convenient. You guys rock!

Testimonials

Jarred & Rob - Directors

★★★★★ 5/5

Chilli have been our partners for all things Digital, Design & Marketing for over 6 years now, and our business just continue to blossom with their help. A Fantastic result so far with yesterday’s EDM! We topped huge results in online sales yesterday. We are over the moon with this result overall, Thank You All.

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We acknowledge the Traditional Custodians of this land where we create, work and live, the Gubbi Gubbi (Kabi Kabi) people. We acknowledge their spiritual, and cultural belonging and recognise their continuing connection to land, waters and culture. We pay our respects to their Elders past, present and emerging.

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