Here at Chilli, we understand that digital marketing is one of the easiest and most cost-effective ways to reach the widest possible audience. It also makes tracking the outcomes of your campaigns a breeze.
But successful digital marketing campaigns don’t happen by chance. Our guide will take you through everything you will need to run an outstanding campaign.
1. An overall digital marketing strategy
Before you start to plan a digital marketing campaign, take some time to think about your long-term marketing goals and where this campaign fits in. Marketing campaigns that aren’t part of a wider strategy are much less likely to succeed. Having an overall digital marketing strategy is much like building a solid foundation on which your campaigns can stand.
Unclear about your overall marketing strategy? Contact our team today to find out how we can help.
2. Clear campaign goals
Once you know how your campaign will fit into your wider strategy, it’s time to set some clear goals and success criteria. Defining what you want your campaign to achieve makes it easier to clarify exactly what steps you need to take to reach those goals. And by knowing what success will look like, you will be able to measure the key outcomes and learn valuable lessons for future campaigns.
3. A target audience
It may seem obvious, but for a campaign to be successful, you need to know who you want it to reach! The same messages won’t appeal to everyone, so your message may fall flat if you don’t know your target audience.
Ask yourself these questions to help you define your customer avatar:
- What do you know about your ideal customer or client?
- Where do they get their information?
- What are their goals?
- What are their challenges?
Not sure how to narrow down your customer avatar? Chilli is offering FREE marketing advice to help businesses achieve their goals. Contact our team today for your free discovery session.
4. A defined message
Now that you know your audience inside out, you can define what you want them to know. Put yourself in their shoes, and start with how you can meet their needs or solve their problems. Then, clarify the action you want them to take. Don’t assume they will know what to do next – tell them clearly! The last thing you want is for your efforts to be in vain because your audience didn’t understand the next steps.
5. Communication channels
Your audience now feels like an old friend, and you know exactly what you want to tell them. How will you get your message across? With so many communication channels open to you, and each one needing different approaches, you need to consider what will work best for your campaign. Again, it’s helpful to know your audience and how they get their information. Do they engage with your brand on social media? Do you have a special offer that would work well with email marketing? Do you want to build trust and add value with a series of blog posts? Remember, you need to tailor your message to suit your chosen channels.
6. Competitive edge
To make sure your business stands out from the crowd, it’s essential that you know what your competitors are doing. By understanding what they offer and how they engage with their audience, you can spot ways to offer something unique that they don’t. Your digital campaign will stand more chance of success if it offers a benefit that only your company can provide, or adds value that sets you apart from the rest.
7. Measures of success
At the start of the process, you will have established what your campaign’s success will look like. One of the great advantages of digital marketing is how easily you can access data that allows you to track and measure the outcomes of your campaign. Even with the best planning, some approaches can be more successful than others. If you track your results, you can learn what works best and apply this to future campaigns.
If you need support or advice on any aspect of your next digital marketing campaign, we at Chilli are here to help! Get in touch with our intelligent creative team today!