Digital Marketing: 10 Digital Marketing Predictions & Trends for 2022
As digital marketing nerds, we have compiled 10 of the top digital marketing predictions and trends for 2022 that can be implemented for your business. Digital Ad Costs Rise Unfortunately, as more and more marketers and businesses take up a digital marketing approach it is predicted that the cost of Facebook and Instagram advertising will […]
Why Should you Invest in Professional Photos for your Business?
We can all agree that content marketing is king – from blog posts to Facebook posts and everything in between, creating unique and useful content is the best way to connect with your audience. But content marketing requires more than just well-written text to be effective. It needs to get noticed. One way to get […]
Digital Marketing: Understanding the Influence of Influencer Marketing
Are you an influential person? Is your business an influencer among consumer groups? If not, that’s ok. There are people out there who dedicate their lives to helping spread the word about businesses. Start a conversation online and join a very big push towards influencer marketing… First, let’s get back to basics. What is Influencer […]
Top Tips To Make Your Video A Hit
Video is a powerful tool for expressing your brand. It allows you to deliver a complete communication and ‘be there’ when you can’t be. Once a nice-to-have, today a video bio is an essential personal branding tool. With online Video accounting for 74% of all online activity, it’s a figure you can no longer ignore […]
Facebook Business Essentials to Engage Your Customers
At Chilli, we spend a lot of time working closely with our clients to build their brand presence within the online environment; namely through Facebook. While many businesses have started a Facebook page, others may be new to the platform. Regardless of whether you are starting new or building from an established feed, it’s important […]
3 Quick Tips For Planning An Effective Google Adwords Campaign
So you’re thinking about setting up a Google Adwords Campaign to drive more traffic to your site? Or maybe you’ve recently been asked to look into it in an attempt to pad out those thin website traffic numbers? No matter the reason, it’s important that your campaign is setup correctly to maximize its effectiveness. You […]
A Simple 3 Step Guide for Measuring Your Social Media ROI
Social media plays a huge part in getting customers to notice and engage with your business or brand. Being able to clearly see what works and what doesn’t within your social media strategy. The importance of Return on Investment (ROI) is underemphasised by many businesses when in fact, it can make or break the success […]
Myth Busting: Do You Know How SEO Really Works?
SEO. Three simple little letters that can easily confuse and boggle the minds of marketers and small business owners alike. But the power of Search Engine Optimisation is certainly one to be celebrated. According to industry experts, to say SEO has “changed a lot” would be the understatement of the decade! The digital game has […]
PART 2: How To Utilise Email Marketing For Your Business
At Chilli we cannot stress enough the importance of lead nurturing in attracting new potential leads. Converting visitors into leads requires a strong call to action first and foremost. Email campaigns are an excellent way to do this and stay front-of-mind. Only last week we wrote a blog about informational emails. Now it’s time to find […]
PART 1: How To Utilise Email Marketing For Your Business
In our earlier blog, ‘Amplify Your Lead Nurturing Skills’, we spoke about the importance of lead nurturing. Not only do you need to attract potential leads, but you need to take care of them too. Converting visitors into leads requires a strong call to action first and foremost. Email campaigns are an excellent way to […]