Facebook Business Essentials to Engage Your Customers
At Chilli, we spend a lot of time working closely with our clients to build their brand presence within the online environment; namely through Facebook. While many businesses have started a Facebook page, others may be new to the platform. Regardless of whether you are starting new or building from an established feed, it’s important […]
3 Quick Tips For Planning An Effective Google Adwords Campaign
So you’re thinking about setting up a Google Adwords Campaign to drive more traffic to your site? Or maybe you’ve recently been asked to look into it in an attempt to pad out those thin website traffic numbers? No matter the reason, it’s important that your campaign is setup correctly to maximize its effectiveness. You […]
A Simple 3 Step Guide for Measuring Your Social Media ROI
Social media plays a huge part in getting customers to notice and engage with your business or brand. Being able to clearly see what works and what doesn’t within your social media strategy. The importance of Return on Investment (ROI) is underemphasised by many businesses when in fact, it can make or break the success […]
Myth Busting: Do You Know How SEO Really Works?
SEO. Three simple little letters that can easily confuse and boggle the minds of marketers and small business owners alike. But the power of Search Engine Optimisation is certainly one to be celebrated. According to industry experts, to say SEO has “changed a lot” would be the understatement of the decade! The digital game has […]
PART 2: How To Utilise Email Marketing For Your Business
At Chilli we cannot stress enough the importance of lead nurturing in attracting new potential leads. Converting visitors into leads requires a strong call to action first and foremost. Email campaigns are an excellent way to do this and stay front-of-mind. Only last week we wrote a blog about informational emails. Now it’s time to find […]
PART 1: How To Utilise Email Marketing For Your Business
In our earlier blog, ‘Amplify Your Lead Nurturing Skills’, we spoke about the importance of lead nurturing. Not only do you need to attract potential leads, but you need to take care of them too. Converting visitors into leads requires a strong call to action first and foremost. Email campaigns are an excellent way to […]
How Backlinks Work And How To Build Them
Building backlinks into your website is VITAL for effective SEO, and luckily, it’s not as complicated as you may think. Backlinks are links that come to your website from other sources (i.e. emails, other websites, social media, etc.). They are also known as ‘inbound’ links; think of the link coming ‘into’ your website. Backlinks are […]