How Important is Your Personal Brand?
A personal brand is not unlike your business brand, in fact, for some people they are one in the same. Perhaps you’re a professional author, a realtor, or even a chef—there are a variety of reasons why your personal brand might be just as important if not more so than your business brand. It’s important to make the most out of your personal brand in order to take your business to the next level, but where do you begin?
Myths About Marketing
The web is a tangled jungle teeming with conflicting information on marketing. Whether we’re talking about the effectiveness of traditional media in our contemporary digital age, or the relevance of social media in our rapid fire society, or even trying to find out a little more about what marketing is, you’ve got to watch that you’re not stumbling into a trap.
Learn from your competitors: Improve your online presence
Checking out what your competitors are doing can be a great way to see what’s on trend within your industry, or to simply get inspired. Although, try not to fall into the trap of assuming that their methods and strategies are successfully hitting the mark without some actual research. Why research your business’ competition at […]
How to Turn First-Time Holiday Buyers into Loyal Customers
Who doesn’t love the holiday season? Retail sales are through the roof with current customers turning to their well-known brands and shops when purchasing presents and new customers are on the lookout for a great new store. The key though, is not just settling for increased sales during the holiday but turning first-time buyers into […]
The Christmas Advertising Evolution
One doesn’t have to be reminded that Christmas is approaching. Our television is dominated by Christmas campaign adverts, our letterboxes are full of retailers claiming to have the best gift ideas and social media is flooded with the same. Every year it all begins earlier and earlier giving us plenty of warning to get out […]
Why You Need To Start Planning Today
The New Year is upon us and it’s time to get serious, we know you’re busy either trying to boost sales before you close for the holidays or for our retail friends, trying to keep up with sales before the holidays-the point is, we know you’re busy. Unfortunately, we’re asking you to stop what you’re doing right […]
Let’s get native: The Ins & Outs Of Native Advertising
The key to successful marketing is ensuring you’re always on top of the latest trends, and it’s no surprise that’s not an easy thing to do when you’re talking about an industry that is constantly changing. It seems like every day we come in to the office there is a new trend that promises to […]
Why your company needs brand guidelines
Not exactly sure what brand guidelines are, how they are created and when they should be utilised?
Hopefully this article will clear away any uncertainties and help you understand the importance of brand guidelines and how they can assist in maintaining consistency and aid in building equity for your brand.
Use LinkedIn to Your Advantage
Today it can be extremely difficult to get by without using the wide array of social media platforms on offer. On top of this, it is also hard to know what is required to ensure you get the most out of them.
4 Clever Ways to Boost Your Marketing with Visual Content
Rapid absorption of information is the main aim of web users in our age of social media posts, vines, and micro-blogs. While content is absolutely key, as human beings we’re naturally drawn to visual content over long blocks of text.