Let’s get native: The Ins & Outs Of Native Advertising
The key to successful marketing is ensuring you’re always on top of the latest trends, and it’s no surprise that’s not an easy thing to do when you’re talking about an industry that is constantly changing. It seems like every day we come in to the office there is a new trend that promises to […]
Why your company needs brand guidelines
Not exactly sure what brand guidelines are, how they are created and when they should be utilised?
Hopefully this article will clear away any uncertainties and help you understand the importance of brand guidelines and how they can assist in maintaining consistency and aid in building equity for your brand.
Use LinkedIn to Your Advantage
Today it can be extremely difficult to get by without using the wide array of social media platforms on offer. On top of this, it is also hard to know what is required to ensure you get the most out of them.
4 Clever Ways to Boost Your Marketing with Visual Content
Rapid absorption of information is the main aim of web users in our age of social media posts, vines, and micro-blogs. While content is absolutely key, as human beings we’re naturally drawn to visual content over long blocks of text.
7 Reasons to Adopt White Space in Design
White space is often misunderstood and more often than not viewed as a waste of space. Most designers at an early stage in their career have been requested by clients to fill up the space with more content – feeling they are getting more bang for their buck. When correctly implemented, white space enhances readability, […]
The Importance of a Third Party Perspective
Sometimes, all it takes is someone else’s fresh perspective to help you clarify you’re on the right track. This definitely applies to one of the most important aspects of your business: your marketing.
Get the most out of your social media
It’s safe to say that social media has taken off exponentially in the last five to ten years and if the new age has taught us anything, there are definitely no limits to what you can do!
9 great brand building tips for small business
Are you a small business looking to build or implement your brand in the marketplace but not quite sure how?
Introverts, Extroverts and everyone in between
Everyone knows that brainstorming is a great way to come up with a solution to a problem as a group. However brainstorming isn’t a perfect process and can sometimes be difficult for some personalities. Research has found that while group-brainstorming sessions are great to get extroverts into their creative groove, they can actually be stifling for an introvert. So Chilli embarked upon a team building session to help us “get” each other a little better.