Why Intelligent Creative?

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At Chilli, we boast a diverse team of passionate industry professionals, who all believe in our agency’s motto ‘Intelligent Creative’. You’ve probably come across this key phrase on our socials, website, branding or even in person. However, do you understand the underlying meaning of this phrase and how it supports our decisions through day-to-day practice? […]

10 Digital Marketing Predictions & Trends for 2018

10 Digital Marketing Predictions & Trends for 2018

As digital marketing nerds, we have compiled 10 of the top digital marketing predictions and trends for 2018 that can be implemented for your business.  Digital Ad Costs Rise Unfortunately, as more and more marketers and businesses take up a digital marketing approach it is predicted that the cost of Facebook and Instagram advertising will […]

Understanding the Influence of Influencer Marketing

Understanding the Influence of Influencer Marketing

Are you an influential person? Is your business an influencer among consumer groups? If not, that’s ok. There are people out there who dedicate their lives to helping spread the word about businesses. Start a conversation online and join a very big push towards influencer marketing… First, let’s get back to basics. What is Influencer […]

The Importance of a Consistent Content Strategy

The Importance of a Consistent Content Strategy

Most business owners are aware that content can make or break an online business, the problem is in knowing how much content to create and how often to publish it on your website. The real key to an effective content strategy is consistency – consistency in quality and quantity. The quality of your online content […]

7 Reasons Why Your Business Needs Strong Branding

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One of the foremost assets your business can undertake is developing a strong corporate brand. Your branding portrays your core offerings, ethos and promise directly to your customer base. Your website, social media channels, advertising and marketing collateral are all tangible extensions of your brand. Great branding sets you apart from the competition, enables you […]

Stand out from the crowd in 2017 with cross-cultural marketing

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If we consider cross-cultural marketing in its purest form, we need to think about consulting experts in a variety of different ethnicities and crafting multilingual and multicultural advertisements and promotions. This can become expensive, challenging and quite frankly, a very scary road to travel. Having said this, Australia is a multi-cultural country, so considering strategies […]

How Backlinks Work And How To Build Them

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Building backlinks into your website is VITAL for effective SEO, and luckily, it’s not as complicated as you may think. Backlinks are links that come to your website from other sources (i.e. emails, other websites, social media, etc.). They are also known as ‘inbound’ links; think of the link coming ‘into’ your website. Backlinks are […]

Get Inspired: Post A Blog

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Blog [blawg]: An online journal digitally published on a webpage, containing the writers experiences, knowledge, expertise and opinions of relevant industry discourse.  One of the best Inbound Marketing strategies a business can utilise is content creation, especially writing blogs. Connecting directly with your audience through publishing relevant blogs not only engages your customers but provides […]

Thinking About Rebranding?

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If your brand were a person, who would it be? And would you want to be associated with them? As brands mature with age, some aspects of the original business concept are likely to grow and evolve into something different. This is a natural process of business progression, an aspect that should be embraced. Don’t be […]