Corporate Branding: Understanding Corporate Branding: What Defines Your Brand?
A brand is one of those words that is widely used, yet the definition can often be misconstrued. The most common definition of a brand, however, is that branding encompasses the logo design of your business. But there is much more to it than just a pretty image and/or typography… At its core, a brand is […]
Unlock The Power of Remarketing for Businesses
If you have landed on this page, it means you have been on our website before and have now seen a remarketing ad that made you think, “How did they do it?”. We know… If you are not familiar with this digital marketing strategy, you can feel a bit uneasy. However, in today’s digital landscape, […]
Facebook Business Essentials to Engage Your Customers
At Chilli, we spend a lot of time working closely with our clients to build their brand presence within the online environment; namely through Facebook. While many businesses have started a Facebook page, others may be new to the platform. Regardless of whether you are starting new or building from an established feed, it’s important […]
How to Increase Conversions Through your Facebook Ads
Everyone is starting to catch on. People are realising just how effective and important Facebook advertising can be for their business. I mean, when there are nearly 2 billion active daily users, it’s hard to ignore its customer-reaching potential. But where to start, you ask? How can you get your message to the people who […]
Increase Your Website Traffic By Over 40%
Think about your own use of social media. Which posts are you most drawn to when you’re scrolling through Facebook or Instagram? If you’re like most people, it’s going to be the posts that have a visual element to them – images, memes, or videos. We’re going to focus on online video content, with some […]
When Less is More: The case against “cramming in crap”
Why do graphic designers love white space and clients hate it? Because designers know the technicalities of why, how and when to use it. Clients just want to fill it. They’ve generally paid top dollar for space in a glossy magazine, newspaper or catalogue etc. and feel every square centimeter represents valuable real estate that […]
How To Create a Marketing Campaign That Cuts Through The Noise
Perhaps you have created a truly great product. But then you have to market that product. Where do you start? A marketing campaign isn’t as simple as you think. The marketplace is packed with products, more ideas are introduced every single day. If you don’t get seriously creative, your product will lose its way and […]
How to use the Google Keyword Planner to help your SEO
Have you ever wondered why some businesses seem to have all the right words to catch the eye of potential customers? We want to let you in on a little secret; it’s free and you can use it for your business today. Google’s free keyword planner is a tool that allows you to search for […]
A Simple 3 Step Guide for Measuring Your Social Media ROI
Social media plays a huge part in getting customers to notice and engage with your business or brand. Being able to clearly see what works and what doesn’t within your social media strategy. The importance of Return on Investment (ROI) is underemphasised by many businesses when in fact, it can make or break the success […]
Myth Busting: Do You Know How SEO Really Works?
SEO. Three simple little letters that can easily confuse and boggle the minds of marketers and small business owners alike. But the power of Search Engine Optimisation is certainly one to be celebrated. According to industry experts, to say SEO has “changed a lot” would be the understatement of the decade! The digital game has […]