Increase Your Website Traffic By Over 40%
Think about your own use of social media. Which posts are you most drawn to when you’re scrolling through Facebook or Instagram? If you’re like most people, it’s going to be the posts that have a visual element to them – images, memes, or videos. We’re going to focus on online video content, with some […]
When Less is More: The case against “cramming in crap”
Why do graphic designers love white space and clients hate it? Because designers know the technicalities of why, how and when to use it. Clients just want to fill it. They’ve generally paid top dollar for space in a glossy magazine, newspaper or catalogue etc. and feel every square centimeter represents valuable real estate that […]
How To Create a Marketing Campaign That Cuts Through The Noise
Perhaps you have created a truly great product. But then you have to market that product. Where do you start? A marketing campaign isn’t as simple as you think. The marketplace is packed with products, more ideas are introduced every single day. If you don’t get seriously creative, your product will lose its way and […]
How to use the Google Keyword Planner to help your SEO
Have you ever wondered why some businesses seem to have all the right words to catch the eye of potential customers? We want to let you in on a little secret; it’s free and you can use it for your business today. Google’s free keyword planner is a tool that allows you to search for […]
A Simple 3 Step Guide for Measuring Your Social Media ROI
Social media plays a huge part in getting customers to notice and engage with your business or brand. Being able to clearly see what works and what doesn’t within your social media strategy. The importance of Return on Investment (ROI) is underemphasised by many businesses when in fact, it can make or break the success […]
Myth Busting: Do You Know How SEO Really Works?
SEO. Three simple little letters that can easily confuse and boggle the minds of marketers and small business owners alike. But the power of Search Engine Optimisation is certainly one to be celebrated. According to industry experts, to say SEO has “changed a lot” would be the understatement of the decade! The digital game has […]
Changing Your Brand’s Public Perception Through Marketing
Brands out there have it pretty tough in today’s modern, digital world. Your products, staff, organisation and public image are out on display 24/7. So it’s important to make sure you are continually making the right impression on those who matter most – your customers (especially potential customers). A common problem experienced by many brands is what […]
5 bad business habits you need to break in 2017
At this time of the year, we usually start thinking about making New Year resolutions and either decide to kick that tin can down the road or else we make ‘em and break ‘em in quick order. In the same ilk, all successful businesses address their marketing plans for the coming year, before the Christmas […]
Key To Success: Consistent Customer Experience
No matter what industry you work in, customer service is paramount to how you and your business will be perceived by customers. Sure, some businesses go to extreme lengths to ensure their customers are delighted and remain loyal. But many marketers would argue that simple consistency is the true key to success. Delight may entice, […]
Marketing? What’s That? Small Businesses Misunderstand Importance
A recent Australian survey has found that many small businesses misunderstand the significance and importance of marketing. Many want to know how to use marketing to their advantage, but struggle to find the resources to help them master the process. Many small businesses take a short-sighted view, opting to focus on attracting new clients, rather […]