Key To Success: Consistent Customer Experience
No matter what industry you work in, customer service is paramount to how you and your business will be perceived by customers. Sure, some businesses go to extreme lengths to ensure their customers are delighted and remain loyal. But many marketers would argue that simple consistency is the true key to success. Delight may entice, […]
Marketing? What’s That? Small Businesses Misunderstand Importance
A recent Australian survey has found that many small businesses misunderstand the significance and importance of marketing. Many want to know how to use marketing to their advantage, but struggle to find the resources to help them master the process. Many small businesses take a short-sighted view, opting to focus on attracting new clients, rather […]
PART 1: How To Utilise Email Marketing For Your Business
In our earlier blog, ‘Amplify Your Lead Nurturing Skills’, we spoke about the importance of lead nurturing. Not only do you need to attract potential leads, but you need to take care of them too. Converting visitors into leads requires a strong call to action first and foremost. Email campaigns are an excellent way to […]
How To Create An Effective And Engaging eBook
At Chilli, we love a good eBook, so much so that we have published 13 of our own and countless editions for our clients. eBooks are a fantastic way to really explore a single topic in great detail. As a valuable lead generation tool, they are a must for any inbound marketing strategy employed by your organisation. […]
Writing Great Headlines For Facebook Ads
Facebook recently introduced changes to its platform, making things a little different for businesses; so it is important to understand how to effectively engage on Facebook with your growing follower base. Facebook ads and crafting attention-grabbing headlines are a great place to start! While Facebook’s targeting options make things easier for small businesses to create […]
Why and How SMART Marketing Goals Are So Important
Setting goals can be daunting if you’re not the planning kind of person. An added sense of pressure can be felt to achieve. Despite your prior experience of setting goals and ACTUALLY sticking to them (I know we all falter every now and again), goals will keep you focused, proactive, and push you to better […]
Colour Theory: How To Create A Rainbow
Colours are a very important part of any brand strategy. Sometimes when you think of a brand, the colours in their logo spring to mind first. For example, when you think ‘fast food’ you think of the colour red (because of Red Rooster, KFC and McDonalds). As humans it’s in our nature to visualise – […]
Helpful Tools To Market Your Business
It’s important to understand what to do and what not to do when it comes to marketing your business. Navigating this space can be tricky. Especially when you are new to the process. The best tip – seek advice and get the inside know-how before taking the leap. After all, no one knows your business […]
5 Misconceptions About Inbound Marketing
Inbound Marketing has been the latest trend in marketing for some time now. Businesses are taking advantage of tools and resources to create impactful messages and campaigns. But with any trend, misconceptions will easily be made about what it actually is. So what is Inbound Marketing? Inbound Marketing may sound overwhelming but it’s all about bringing […]
Content-Based SEO for Blogging
If you’re simply hoping to review the nuts and bolts of content-based SEO for your next post then you’re where you ought to be. You’ve arrived on a basic, yet viable, manual for streamlining your next blog.
In this post, we’ll teach you keyword research tips, how to choose terms, what components to highlight within an individual post, and more.