Trending in Digital: Short-form video expected to keep the gold in 2023
With the decline in attention spans, short-form video is expected to have the most growth in the digital marketing arena in 2023. Platforms like Tik Tok and Instagram Reels are leading the charge in this space, meaning that if you want to be scrolled, it’s time to make these part of your content marketing strategy. […]
Omnichannel Marketing – The Omn-ly way forward
Marketing is now more complicated than ever. When it comes to it, there are more platforms and mediums to keep happy than you can poke a stick at – radio, social media, websites, print media, apps, and the list goes on! Omnichannel Marketing brings the consumer to the forefront with the ultimate goal of a […]
What makes a powerful digital marketing campaign?
Remember the days before digital? The trusty old-school collateral that did the job for generations. Then digital marketing reared its head and billboards turned into Facebook, Yellow Pages upgraded to the digital giant, Google, and YouTube is the cooler older brother of television. These developments have made cutting through the noise increasingly more difficult. For […]
Marketing: The QR Code Comeback
It seemed like one day, we woke up and suddenly found ourselves surrounded by QR codes. But, little did we know this boujee barcode has been around since the 90’s. For marketers, this technological comeback has come with one major benefit.
The 3 digital marketing KPIs you should be tracking
Sunshine Coast digital marketing agency provides the three digital KPIs you should be analysing and tracking.
Hire a Full-time Marketer or Outsource a Marketing Agency?
Is your business wanting to reach more customers, increase revenue and grow as a business? If so, you need to implement a marketing strategy. But is outsourcing a marketing agency or hiring someone in-house the way to go? More and more companies now see the value of outsourcing their marketing and creative functions from a […]
Explore Google Analytics 4: Reasons to Migrate Now
“We will begin to sunset Universal Analytics in 2023”. If you have a website connected to an Analytics account, then chances are you’ve already received an email with this title. Google Analytics is a reporting tool used by millions of businesses worldwide to make decisions based on user interaction across their web domains, mobile apps, […]
5 Reasons You Need Digital Advertising in your Marketing Strategy
5 Reasons You Need Digital Advertising in your Marketing Strategy
7 Digital Marketing Tips for the Holiday Period
For most businesses, the holidays tend to be their busiest time of the year and usually they are the most profitable. People are willing to spend to have a good time and create great memories. So it’s crucial to get the marketing right down to a tee to drive those sales. Here are 7 digital […]
7 Tips to Run a Successful Digital Marketing Campaign
Digital marketing is one of the easiest and most cost-effective ways to reach the widest possible audience.