3 Quick Tips For Planning An Effective Google Adwords Campaign

Google Adwords Campaign

So you’re thinking about setting up a Google Adwords Campaign to drive more traffic to your site? Or maybe you’ve recently been asked to look into it in an attempt to pad out those thin website traffic numbers? No matter the reason, it’s important that your campaign is setup correctly to maximize its effectiveness. You […]

Small Business Digital Grants Program

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  Great news!   The state government has released funding under a grants program to assist small and medium businesses engage effectively with digital media to grow their business. The program provides up to $10,000 matched dollar for dollar to assist small businesses to engage the digital initiatives to grow their business. However, as usual, […]

PART 2: How To Utilise Email Marketing For Your Business

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At Chilli we cannot stress enough the importance of lead nurturing in attracting new potential leads. Converting visitors into leads requires a strong call to action first and foremost. Email campaigns are an excellent way to do this and stay front-of-mind. Only last week we wrote a blog about informational emails. Now it’s time to find […]

PART 1: How To Utilise Email Marketing For Your Business

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In our earlier blog, ‘Amplify Your Lead Nurturing Skills’, we spoke about the importance of lead nurturing. Not only do you need to attract potential leads, but you need to take care of them too. Converting visitors into leads requires a strong call to action first and foremost. Email campaigns are an excellent way to […]

How Backlinks Work And How To Build Them

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Building backlinks into your website is VITAL for effective SEO, and luckily, it’s not as complicated as you may think. Backlinks are links that come to your website from other sources (i.e. emails, other websites, social media, etc.). They are also known as ‘inbound’ links; think of the link coming ‘into’ your website. Backlinks are […]

Amplify Your Lead Nurturing Skills

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Lead nurturing is a vital part of any marketing strategy. Not only do you need to attract potential leads, but you need to take care of them too. Producing quality content such as blogs, social media, keywords, and pages are all great ways to attract new visitors to your website. But converting visitors into leads […]